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Fundamentals of Strategy 3rd Edition by Gerry Johnson ISBN 129201721X 9781292017211

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Fundamentals of Strategy 3rd Edition Gerry Johnson Digital Instant Download

Author(s): Gerry Johnson, Richard Whittington, Kevan Scholes, Patrick Regnér, Duncan Angwin
ISBN(s): 9781292017211, 129201721X
Edition: 3
File Details: PDF, 7.06 MB
Year: 2014
Language: english
SKU: EB-10817284 Category: Tags: , , , ,

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Product details: 

ISBN 10: 129201721X

ISBN 13:  978-1292017211

Author: Gerry Johnson

Table of contents:

1 INTRODUCING STRATEGY

1.1 INTRODUCTION
1.2 WHAT IS STRATEGY?
1.2.1 Defining strategy
1.2.2 Levels of strategy
1.2.3 Strategy statements
1.3 THE EXPLORING STRATEGY MODEL
1.3.1 Strategic position
1.3.2 Strategic choices
1.3.3 Strategy in action
1.4 STRATEGY DEVELOPMENT PROCESSES

2 THE ENVIRONMENT

Learning outcomes 

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Gerry Johnson,Fundamentals of Strategy