Flagship Marketing Concepts and Places 1st Edition by Tony Kent, Reva Brown ISBN 978-0415436021 0415436028

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Product details: 

ISBN 10:  0415436028

ISBN 13: 978-0415436021

Author:  Tony Kent, Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice.

Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna’s cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.

Table of contents: 

1. Middle Managers in Europe

Yves Frédéric Livian and John G. Burgoyne

2. MarketingApocalypse

Eschatology, escapology and the illusion of the end

Edited by Stephen Brown, Jim Bell and David Carson

3. Relationship Marketing in Professional Services

A study of agency-client dynamics in the advertising sector Aino Halinen

4. Job Design and Technology

Taylorism vs anti-Taylorism Hans D. Pruijt

5. Regulation and Organisations: International Perspectives

Edited by Glenn Morgan and Lars Engwall

6. Information Technology, Organisations and People

Transformations in the UK retail financial services sector Jeff Watkins

7. HRM, Technical Workers and the Multinational Corporation

Patrick McGovern

8. TheInternationalization of Small to Medium Enterprises

The interstratos project

Edited by Rik Donckels, Antti Haahti and Graham Hall

9. Neo-Industrial Organising

Renewal by action and knowledge formation in a project-intensive economy

Rolf A. Lundin, Hans Wirdenius, Eskil Ekstedt and Anders Soderholm

10. Perspectives on Public Relations Research

Edited by Danny Moss, Dejan Vercic and Gary Warnaby

11. Resources, Technology and Strategy

Edited by Nicolai J. Foss and Paul L. Robertson

12. Telecommunications Regulation

Culture, chaos and interdependence inside the regulatory process Clare Hall, Colin Scott and Christopher Hood

13. Rethinking Public Relations The spin and the substance Kevin Moloney

14. Organisational Leaming in the Automotive Sector

Penny West

15. Marketing, Morality and the Natural Environment

Andrew Crane

16. The Management of Intangibles

The organization’s most valuable

assets

A. Bounfour

17. Strategy Talk

A critique of the discourse of strategic management

Pete Thomas

18. Power and Influence in the Boardroom

James Kelly and John Gennard

19. Public Private Partnerships

Theory and practice in international perspective

Stephen Osborne

20. Work and Unseen Chronic Illness

Silent voices

Margaret Vickers

21. Measuring Business Excellence

Gopal K. Kanji

22. Innovation as Strategic Reflexivity

Edited by Jon Sundbo and

Lars Birdsong

23. The Foundations of Management Knowledge

Edited by Paul Jeffcutt

24. Gender and the Public Sector

Professionals and managerial change

Edited by Jim Barry, Mike Dent and

Maggie O’Neill

25. Managing Technological Development

Hakan Hakansson and Alexandra Waluszewski

26. Human Resource Management and Occupational Health and Safety

Carol Boyd

27. Business, Government and Sustainable Development

Gerard Keijzers

28. Strategic Management and Online Selling

Creating competitive advantage with intangible web goods

Susanne Royer

29. Female Entrepreneurship

Implications for education, training and policy

Edited by Nancy M. Carter, Colette Henry, Barra Ó Cinnéide and Kate Johnston

30. Managerial Competence within the Hospitality and Tourism Service Industries

Global cultural contextual analysis

John Sae

31. Innovation Diffusion in the New Economy

The tacit component

Barbara Jones and Bob Miller

32. Technological Communities and Networks

International, national and regional perspectives

Dimitris G. Assimakopoulos

33. Narrating the Management Guru

In search of Tom Peters

David Collins

34. Development on the Ground

Clusters, networks and regions in emerging economies

Edited by Allen J. Scott and Gioacchino Garofoli

35. Reconfiguring Public Relations

Ecology, equity, and enterprise David McKie and Debashish Munshi

36. The Pricing and Revenue Management of Services

A strategic approach

Irene C. L. Ng

37. Critical Representations of Work and Organization in Popular Culture

Carl Rhodes and Robert Westwood

38. Intellectual Capital and Knowledge Management Strategic management of knowledge resources Federica Ricceri

39. Flagship Marketing Concepts and places Edited by Tony Kent and Reva Brown

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