Exporting the definitive guide to selling abroad profitably Second Edition by Laurel Delaney ISBN ‎ 978-1430257912 1430257911

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Product details: 

ISBN 10: 1430257911

ISBN 13: 978-1430257912

Author: Laurel J. Delaney

“Delaney’s excellent book truly is the definitive guide. It easily and thoroughly explains everything you need to know.” Steve Strauss, USA Today” The Definitive Guide to Selling Abroad Profitably is generously sprinkled with Notes and Tips that deliver concise, insightful bursts of advice and counsel. These suggestions alone are worth the price of the book. From planning to execution, Laurel Delaney is like a trusted guide–encouraging one forward, pointing out potential pitfalls, and helping navigate the way through the exciting and challenging world of exporting.” John N. Popoli, President and CEO, Lake Forest Graduate School of Management”I highly recommend this book to anyone looking to export. The real world, nuts and bolts kind of advice and information it contains will save you money and time– and make you a more effective exporter.” Steve King and Carolyn Ockels, Small Business Labs” The Definitive Guide to Selling Abroad Profitably is an invaluable guide to navigating the often-challenging waters of exporting.” Rieva Lesonsky, SmallBizDaily” The Definitive Guide to Selling Abroad Profitably is the ‘how to’ manual on how to grow USA factories jobs. Step by step and easy to read.” Drew Greenblatt, CEO, Marlin Steel”If you intend to grow your business beyond the U.S. border, The Definitive Guide to Selling Abroad Profitably is a great place to start.” Anita Campbell, founder of Small Business Trends”As a valued Chapter Chair of the Women Presidents’ Organization, Laurel Delaney has addressed a key issue our members face. While 25% of our members are international, another 25% would like to do business internationally. This book is a powerful guide that will help empower business owners and entrepreneurs by giving them everything they need to know about exporting.” Dr. Marsha Firestone, President and Founder of the Women Presidents’ Organization” The Definitive Guide to Selling Abroad Profitably takes the fear out of going global. It provides a step-by-step roadmap with very detailed and practical advice. From helping to identify markets to developing the relationships necessary for sales and distribution–this book is a must-have for any business trying to expand globally and profitably.” Ellen A. Rudnick, Executive Director and Clinical Professor, Polsky Center for Entrepreneurship and Innovation, University of Chicago, Booth School of BusinessThe Definitive Guide to Selling Abroad Profitably is for entrepreneurs and small business owners–the makers, movers, and shakers in our world–interested in taking their businesses to the next level of growth through exports.In the old days, creating an international business was left to relatively few–those with the wherewithal to move boatloads of goods into foreign countries. But now, thanks to the Internet, businesses of all sizes have a huge new opportunity to sell both goods and services globally. Yet only 1% of all U.S. businesses export. Why?Typically, exporting begins with unsolicited inquiries from foreign customers on the web via email, website, blog, or posting on a Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What’s the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid?Help is here–Exporting equips you with the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. It also imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business . The Definitive Guide to Selling Abroad ProfitablyLays out simple steps to conduct market research, find customers, open new markets, get paid, and ship goods and services.Takes you through the exporting process via the Internet and other means.Shows how to use social media to expand your international presence.Provides insider tips and strategies to export efficiently and profitably.Explains how the U.S. government helps exporters.Walks readers through the export business plan.With 70 percent of global buying power lying outside U.S. borders, exporting is not just an option for ambitious entrepreneurs–it’s an absolute must for building and sustaining a successful future.

Table of contents: 

1. Building Your Foundations for Exporting
Front Matter

2. Are You Ready to Export?
Laurel J. Delaney

3. Writing an Export Business Plan
Laurel J. Delaney

4. Prepping For Exports
Laurel J. Delaney

5. The Human Side of an Export Enterprise
Laurel J. Delaney

6. Creating and Using Online Marketing Platforms
Front Matter

7. Online Fundamentals
Laurel J. Delaney

8. Creating a Social Media and Networking Presence
Laurel J. Delaney

9. Using e-Commerce and Social Media Sites as Stepping Stones to Export Success
Laurel J. Delaney

10. The E-Commerce Connectivity Craze
Laurel J. Delaney

11. The Mobile World at Work
Laurel J. Delaney

12. Marketing Your Business Worldwide
Laurel J. Delaney

13. Mapping Out Your Export Journey
Front Matter

14. Choosing a Product to Export
Laurel J. Delaney

15. Exploring Your Territory
Laurel J. Delaney

16. Preparing and Adapting Your Product for the Export Marketplace
Laurel J. Delaney

17. Preparing Your Service for Export
Laurel J. Delaney

18. Web Design with the World in Mind
Laurel J. Delaney

19. Developing Sales and Distribution Capabilities
Front Matter

20. Finding Cross-Border Customers
Laurel J. Delaney

21. Methods of Exporting: Direct, Indirect, and Collaborative Sales Channels
Laurel J. Delaney

22. Managing the Transaction
Front Matter

23. Transport, Logistics, and Fulfillment Options
Laurel J. Delaney

24. Pricing and Preparing Quotations
Laurel J. Delaney

25. Getting Paid
Laurel J. Delaney

26. Booking, Marking, Labeling, and Insuring
Laurel J. Delaney

27. Documentation, Export Licensing, and Other Procedures
Laurel J. Delaney

28. Keep Building Your Business
Front Matter

29. In Pursuit of Exceptional Export Service
Laurel J. Delaney

30. Cross-Cultural Learning
Laurel J. Delaney

31. The Export Journey
Front Matter

32. Global Ethics
Laurel J. Delaney

33. International Business Travel and Security Tips
Laurel J. Delaney

34. Women Business Owners
Laurel J. Delaney

35. New Frontiers in Emerging Markets
Laurel J. Delaney

36. The Top Ten Export Business Markets
Laurel J. Delaney

37. Export Mastery
Front Matter

38. Export Success
Laurel J. Delaney

39. Essential Keys to Export Success

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