Event Sponsorship The Wiley Event Management Series 1st Edition by Bruce Skinner, Vladimir Rukavina ISBN 0471126012 978-0471126010
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Product details:
ISBN 10: 0471126012
ISBN 13: 978-0471126010
Author: Bruce E. Skinner, Vladimir Rukavina
The document is a promotional overview of the book ‘Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions’ by Leonard H. Hoyle. It highlights the book’s content, which covers various aspects of event marketing, including promotion strategies, electronic marketing, and funding. The book is part of The Wiley Event Management Series and is designed to provide practical tools for enhancing the success of events.
Table of contents:
Chapter 1: Introduction to Event Marketing
Chapter 2: Event Promotion, Advertising, and Public Relations
Chapter 3: Electronic Event Marketing Strategies
Chapter 4: Funding the Event Marketing Program
Chapter 5: Marketing Association Meetings, Conferences, Events, and Expositions
Chapter 6: Marketing Corporate Meetings, Products, Services, and Events
Chapter 7: Marketing Festivals, Fairs, and Other Special Events
Chapter 8: Trends in Event Marketing
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Tags: Bruce Skinner, Vladimir Rukavina, Event Sponsorship, The Wiley