Essentials of Marketing A Marketing Strategy Planning Approach 14th Edition by William Perreault, Joseph Cannon, Edmund Jerome McCarthy ISBN 9780077861049 0077861049
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Essentials of Marketing A Marketing Strategy Planning Approach 14th Edition by William D. Perreault, Joseph P. Cannon, Edmund Jerome McCarthy – Ebook PDF Instant Download/Delivery: 9780077861049, 0077861049
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Product details:
ISBN 10: 0077861049
ISBN 13: 9780077861049
Author: William D. Perreault, Joseph P. Cannon, Edmund Jerome McCarthy
At its core, the book focuses on marketing strategy planning, aiming to equip students with the skills necessary to satisfy customer needs effectively. The authors advocate for a practical approach, integrating real-world examples, frameworks, and models to enhance understanding. A notable feature is the “Marketing Plan Coach,” an online tool designed to assist students in developing marketing plans, fostering analytical abilities and practical skills
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Tags: William Perreault, Joseph Cannon, Edmund Jerome McCarthy, Essentials of Marketing, A Marketing Strategy