Essentials of Business Communication Book Only Eighth Edition by Mary Ellen Guffey ISBN 0324587996 978-0324587999
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Product details:
ISBN 10: 0324587996
ISBN 13: 978-0324587999
Author: Mary Ellen Guffey
Ensure you are job-ready with the number one choice — Guffey/Lowey’s ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters’ wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best prac …ommunication
Table of contents:
Unit 1: Communicating Today
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Chapter 1: Career Success Begins with Communication Skills
Unit 2: The Business Writing Process
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Chapter 2: Before You Write
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Chapter 3: Writing and Revising
Unit 3: Forms of Daily Business Writing
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Chapter 4: E-Mails, Messages, Texts, Social Media, Memos, Letters, and Other Daily Writing
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Chapter 5: Routine Writing Situations
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Chapter 6: Persuasive Writing Situations
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Chapter 7: Negative Writing Situations
Unit 4: Reporting Data
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Chapter 8: Informal Reports
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Chapter 9: Proposals and Formal Reports
Unit 5: Developing Speaking Skills
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Chapter 10: Communicating in Person
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Chapter 11: Business Presentations
Unit 6: Communicating for Employment
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Chapter 12: The Job Search, Résumés, Social Media, and Cover Letters
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Chapter 13: Interviews and Follow-Up
Appendices
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Appendix A: Guide to Document Formats
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Appendix B: Correction Abbreviations and Proofreading Marks
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Appendix C: Documentation Formats
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Appendix D: Style in Writing
Grammar/Mechanics Handbook
Key to Grammar/Mechanics Checkups
Notes
Index
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