Encyclopedia of Public Relations 1st Edition by Robert Heath ISBN 978-0761927334 0761927336

Encyclopedia of Public Relations 1st Edition by Dr. Robert L. Heath- Ebook PDF Instant Download/Delivery:  978-0761927334, 0761927336
Full download Encyclopedia of Public Relations 1st Edition after payment

Product details: 

ISBN 10:  0761927336

ISBN 13:  978-0761927334

Author:  Dr. Robert L. Heath

The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics―full details of which are included in an appendix.

Table of contents: 

1. List of Entries

2. Reader’s Guide

3. About the Editor

4. Editorial Board

5. Contributors

6. Introduction

7. Acknowledgments

8. List of Illustrations

9. Entries

10. Appendix

People also search for:

an example of public relations
    
an example of public relations would be
    
an encyclopedia is a type of
    
public relations book definition
    
public relations encyclopedia

Tags: Robert Heath, Public Relations