Effective Press Relations for the Built Environment A Practical Guide 1st Edition by Helen Elias ISBN 978-1134274741 1134274741

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Product details: 

ISBN 10: 1134274741

ISBN 13: 978-1134274741

Author:  Helen Elias

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.

With quotes, advice and opinions from the industry’s key journalists – including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design – Effective Press Relations for the Built Environment, offers practical guidance on topics such as:

how to approach planning a strategy for a project
how to write, seek approval, build a target press list and issue the information to magazines
how to speak to the press
how to manage a crisis and handle bad press.
With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations

Table of contents: 

1. The Organized Reputation
2. Target Audiences
3. Teamwork
4. Making Information into News
5. Writing a Press Release
6. Getting the News Out There
7. Image Conscious: Photographs, Drawings and Visualizations as a PR Tool
By Gareth Gardner
8. Press Response
9. Giving a Press Interview
10. Events for the Press
11. Crisis Management
12. Use a PR Firm or Do it Yourself?
13. Measuring Results
14. Case Studies
15. Appendix A: Key Construction Industry Press
16. Appendix B: Key Market Sector Press
17. Appendix C: Media Planning Guides
18. Appendix D: Newswire Organisations
19. Appendix E: Writing a Press Release, Style Tips
20. Appendix F: Photographers
21. Appendix G: Press Relations Training Organisations
22. Appendix H: Public Relations and Strategic Marketing Consultants
23. Appendix I: Press Cuttings Agencies

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Tags: Helen Elias, Effective Press, the Built Environment, A Practical Guide