Differentiate or Die Survival in Our Era of Killer Competition Second Edition by Steve Rivkin, Jack Trout ISBN 978-0470223390 0470223391

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Product details: 

ISBN 10:   0470223391

ISBN 13: 978-0470223390

Author: Steve Rivkin, Jack Trout

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Table of contents: 

Chapter 1. The Tyranny of Choice
Chapter 2. The Creeping Commoditization of Categories
Chapter 3. Whatever Happened to the Unique Selling Proposition?
Chapter 4. Reinventing the Unique Selling Proposition
Chapter 5. Quality and Customer Orientation Are Rarely Differentiating Ideas
Chapter 6. Creativity Is Not a Differentiating Idea
Chapter 7. Price Is Rarely a Differentiating Idea
Chapter 8. Breadth of Line is a Difficult Way to Differentiate
Chapter 9. The Steps to Differentiation
Chapter 10. Differentiation Takes Place in the Mind
Chapter 11. Being First is a Differentiating Idea
Chapter 12. Attribute Ownership is a Way to Differentiate
Chapter 13. Leadership is a Way to Differentiate
Chapter 14. Heritage is a Differentiating Idea
Chapter 15. Market Specialty is a Differentiating Idea
Chapter 16. Preference is a Differentiating Idea
Chapter 17. How a Product is Made Can Be a Differentiating Idea
Chapter 18. Being the Latest Can Be a Differentiating Idea
Chapter 19. Hotness is a Way to Differentiate
Chapter 20. Growth Can Destroy Differentiation
Chapter 21. Differentiation Often Requires Sacrifice
Chapter 22. Being Different in Different Places
Chapter 23. Maintaining Your Difference
Chapter 24. Differentiation in the New World of Buzz
Chapter 25. You Can Differentiate Anything
Chapter 26. Who Is in Charge of Differentiation?

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Tags: Steve Rivkin, Jack Trout, Die Survival, Our Era