Cultural Tourism The Partnership Between Tourism and Cultural Heritage Management 1st Edition by Bob Mckercher, Hilary du Cros ISBN 0789011069 9780789011060

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Product details:

ISBN 10: 0789011069 
ISBN 13: 9780789011060
Author:  Bob Mckercher, Hilary du Cros

Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other’s merits. The authors–one, a tourism specialist, the other, a cultural heritage management expert–present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines.Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism:

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Tags: Bob Mckercher, Hilary du Cros, Cultural, Tourism