Crossmedia Innovations Texts Markets Institutions 1st Edition by Indrek Ibrus, Carlos Scolari ISBN 9783631622285 978-3631622285

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Product details: 

ISBN 10: 3631622285 

ISBN 13: 978-3631622285

Author: Indrek Ibrus,  Carlos A. Scolari 
Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies. The common interest lies in the dynamics that lead to experiments with crossmedia and in how our cultures are innovated through such practices.

Table of contents: 

Introduction

• Crossmedia Innovation? — Indrek Ibrus and Carlos A. Scolari

Crossmedia Innovations: Textual

• Transmedia Space — Maarja Saldre and Peeter Torop

• The Triplets and the Incredible Shrinking Narrative: Playing in the Borderland Between Transmedia Storytelling and Adaptation — Carlos A. Scolari

• Crossmedia Cross-Stitch: Spinoff Stories as Transmedial and Intramedial Suture — Colin B. Harvey

• The View from the Fourth Wall Window: Crossmedia Fictions — Sarah Atkinson

• Fringe: Playful Transmedia — Andreu Belsunces Gonçalves

• The Digital Utterance: A Crossmedia Approach to Media Education — Richard Berger and Ashley Woodfall

Crossmedia Innovations: Economic

• The Fandom Menace or the Phantom Author? On Sharecropping, Crossmedia and Copyright — Joan Ramon Rodríguez-Amat and Katharine Sarikakis

• Audience Activity as a Co-Production of Crossmedia Content — Göran Bolin

• Movie Industry Goes Viral in the XXI^st Century: If What Counts Is the Buzz… — Cinzia Colapinto and Eleonora Benecchi

• Towards Transmedia Innovation: An Empirical Analysis of a Multiplatform Format — Annika Wiklund-Engblom, Seppo Leminen, Mika Westerlund, Simon Staffans, Michaela Esch, Risto Rajala

• Web Series, Independent Media and Emerging Online Markets — Steinar Ellingsen

• Then and Now

Crossmedia Innovations: Institutional

• The AV Industry’s Microcompanies Encounter Multiplatform Production — Indrek Ibrus

• ‘You Make the Movies’: Audiences as New Filmmakers in the Age of User-Generated Content — Aurite Kouts

• Innovation Management in Crossmedia Production: Leading Change in the Newsroom — Jose A. García-Avilés

• Exploring the Crossmedia Content of Public Broadcasters in Catalonia and Denmark — Rosa Franquet, Calvet, and María Isabel Villa Montoya

• What Media Logic? Organization of Crossmedia Production in Two Medium-Sized Norwegian Newsrooms — Ivar John Erdal

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Tags: Indrek Ibrus, Carlos Scolari, Crossmedia Innovations, Texts Markets