Crisis Management at the Speed of the Internet Trend Report 1st Edition by Bob Hayes, Kathleen Kotwica PhD ISBN 978-0124115873 012411587X

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Product details: 

ISBN 10: 012411587X

ISBN 13: 978-0124115873

Author: Bob Hayes, Kathleen Kotwica PhD 

Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster―even if the viral information isn’t factual. It is critical that an organization respond quickly and decisively to crises in online media.

The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy.

Crisis Management at the Speed of the Internet is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and “how-to” guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.

Table of contents: 

1. Understanding Threats from New Internet Technologies

2. Examples of Internet-Based Incidents

3. Planning Ahead to Mitigate a Possible Internet Crisis

4. When Time Matters Most: Responding in Real Time

5. A Comprehensive Approach to Internal Communications

6. Additional Resources

7. References

8. About the Authors

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Tags: Bob Hayes, Kathleen Kotwica PhD, Crisis Management, the Speed, Trend Report