(Ebook PDF) Corporate Blogging For Dummies 1st Edition by Douglas Karr, Chantelle Flannery ISBN 9780470604571 0470604573 full chapters

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Product details:

ISBN 10:0470604573

ISBN 13: 9780470604571

Author: Douglas Karr, Chantelle Flannery

Establish a successful corporate blog to reach your customers

Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.

• Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
• Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
• Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
• Features examples of successful blogging programs throughout the book

Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Table of Contents:

Introduction

Part I: Getting Started with the Business of Blogging

• Chapter 1: Examining Blogging at the Professional Level
• Chapter 2: Finding Your Niche in the Blogosphere
• Chapter 3: Protecting Your Blog with Appropriate Business Policies and Practices

Part II: Making Money with Your Blog

• Chapter 4: Monetizing Your Blog Strategy
• Chapter 5: Selling Products or Services on Your Blog
• Chapter 6: Making Money from Advertising
• Chapter 7: Getting Paid for Your Words

Part III: Building Your Blog, Step by Step

• Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting
• Chapter 9: Designing Your Blog
• Chapter 10: Developing Your Blog Content

Part IV: Maximizing Your Blog’s Success

• Chapter 11: Getting the Word Out about Your Blog
• Chapter 12: Responding When Companies Come Calling
• Chapter 13: Monitoring and Measuring: Why They Matter
• Chapter 14: Keeping Your Blog Fresh

Part V: The Part of Tens

• Chapter 15: Ten Common Mistakes and How to Avoid Them
• Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading
• Chapter 17: Ten Tips for Jump-Starting Your Creativity

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Corporate Blogging,Dummies,Douglas Karr,Chantelle Flannery