Consumer Protection in an Age of Technological Transformation 1st Edition by Eric Marlin, Casey Olinger ISBN 978-1606929247 1606929240

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Product details: 

ISBN 10:   1606929240

ISBN 13: 978-1606929247

Author:  Eric S. Marlin, Casey P. Olinger

This is a time of extraordinary change: technology is transforming interpersonal and business communication, including marketing and advertising to consumers. Products are evolving as a result of innovation. Even the way consumers are paying for goods and services is being revolutionised, as electronic payment systems serve up new and inventive ways to exchange money. Increasingly, people of all ages are using wireless phones and devices for communicating, for information gathering, and for entertainment- in all types of locations. And, as new wireless technologies are introduced, so too are new and expanded ways to get information and be entertained via your wireless phone or device. This book examines ways to adapt consumer protection strategies to ensure that all consumers, including the vulnerable, are equally well served. Applying existing policies and creating new ones is also looked at to address emerging challenges regarding new technologies and products that may be unfamiliar to consumers. This book also discusses how the ever-expanding number of marketing channels in the world-wide marketplace will be monitored for instances of deception of unfairness and finally, the collaboration with law enforcers from around the world will be examined to protect consumers in the global marketplace.

Table of contents: 

Chapter 1

Protecting Consumers in The Next Tech-ade

Federal Trade Commission

Chapter 2

Protecting Children from Adult Content on Wireless Devices

Federal Communications Commission

Chapter 3

“Spam”: An Overview of Issues Concerning Commercial Electronic Mail

Patricia Moloney Daughter

Chapter 4

Text and Multimedia Messaging: Emerging Issues for Congress

Patricia Moloney Daughter

Chapter 5

Spam Summit: The Next Generation of Threats and Solutions

Federal Trade Commission

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Tags: Eric Marlin, Casey Olinger, Consumer Protection, Age of Technological