(Ebook PDF) Case Study Research Theory Methods and Practice 1st Edition by Arch Woodside ISBN 9781849509237 1849509239 full chapters

(Ebook PDF) Case Study Research Theory Methods and Practice 1st Edition by Arch Woodside-Ebook PDF Instant Download/Delivery:9781849509237, 1849509239

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Product details:

ISBN 10:1849509239

ISBN 13:9781849509237

Author: : Arch Woodside 

“Case Study Research: Theory, Methods and Practice” looks at the research processes involved in conducting methods including: participant observation; fuzzy set social science; decision systems analysis; forced metaphor elicitation technique; ethnographic decision tree modeling; mapping strategic thinking; the historical method; storytelling research; and, conversational analysis.

Example case studies are both international and interdisciplinary and as varied as golf tourism, and household gardeners buying and using seeds plants, to an Austrian corporate business-to-business brand, and a multinational electronics firm with headquarters in New York City. This book reviews and applies the best classic and contemporary contributions to literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. It addresses the principal criticisms of case study research as well as offering new definitions and applications of theories and techniques and proposing advances in the field. The diverse coverage found in this title not only features well-known theories and practices but is not afraid to examine valuable but little-used case data analysis techniques such as degrees of freedom analysis. It offers a depth of explication and demonstration of techniques and theories not found in other publications.

Table of Contents:

1. Building Theory from Case Study Research
2. Bridging the Chasm between Survey and Case Study Research
3. Storytelling Theory and Research
4. Creating Visual Narrative Art for Decoding Stories
5. Subjective and Confirmatory Personal Introspection
6. Overcoming the Illusion of Conscious Will and Self-Fabrication
7. Using the Forced Metaphor-Elicitation Technique (FMET) in
Subjective Personal Introspections about Self
8. Surfacing Executives Interpretations of Self and the Roles of
Co-Workers in Enacting Front and Back Stage Strategies
9. Personal Exchanges, Social Behavior, Conversation Analysis,
and Face-To-Face Talk
10. Constructing Thick Descriptions of Marketers’ and Buyers’ Decision
Processes in Business-to-Business Exchange Relationships
11. Case Study Research on Means-End Laddering Chains
12. Building in Degrees of Freedom Analysis in Case Study
Research: Empirical Positivistic Testing of Data to
Alternative Theories
13. Applying the Long Interview in Case Study Research
14. Tipping-Point Modeling in Case Study Research
15. Participant Observation Research in Organizational Behavior
16. Systems Thinking and System Dynamics Modeling
17. Fuzzy Set Social Science and Qualitative Comparative Analysis
18. Conclusions: Principles for Doing Case Study Research

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Arch Woodside,Case Study Research,Theory Methods,Practice