Cancer Control Knowledge into Action WHO Guide for Effective Programmes Policy and Advocacy 1st Edition by World Health Organization ISBN 978-9241547529 9241547529

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Product details: 

ISBN 10:  9241547529

ISBN 13:  978-9241547529

Author: World Health Organization

More than 70% of all cancer deaths occur in low- and middle-income countries, where resources available for prevention, diagnosis and treatment of cancer are limited or nonexistent. Yet cancer is to a large extent avoidable. Over 40% of all cancers can be prevented. Some of the most common cancers are curable if detected early and treated. Even with late cancer, the suffering of patients can be relieved with good palliative care. Cancer Control: Knowledge into Action, WHO Guide for Effective Programs is a series of six modules offering guidance on all important aspects of effective cancer control planning and implementation. This sixth module on Policy and Advocacy shows decision makers and program managers how to advocate for policy development and effective program implementation of cancer control.

Table of contents: 

Introduction

• What is the Best Way to Draw Up an Advocacy Plan?

• Who Should Develop the Advocacy Plan?

• Who Are the Stakeholders?

• Who Can Advocate?

Advocacy Step 1: Defining the Situation

• Ask Key Questions

• Identify Barriers and Opportunities

• Define the Needs for Advocacy

Advocacy Step 2: Setting Goals and Objectives

Advocacy Step 3: Identifying the Target Audience

Advocacy Step 4: Mobilizing Support

• Coalition Building

• Patient Involvement

• Social Mobilization

Advocacy Step 5: Developing Key Messages

• Consider Your Goals and Objectives

• Consider Your Audiences

• Develop Your Messages

Advocacy Step 6: Selecting Methods of Advocacy

• Approaching Decision-Makers

• Interacting with the Media

Advocacy Step 7: Developing and Implementing the Advocacy Plan

• Use a Logic Model to Map Out Your Plan

• Mobilize Resources

• Take Strategic Advocacy Actions

Advocacy Step 8: Monitoring and Evaluation

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Tags: World Health Organization, Cancer Control, Action WHO, Effective Programmes