BUSN 4 4th Edition by Marcella Kelly, Jim McGowen ISBN 9781111221461 1111221464

BUSN 4 4th Edition by Marcella Kelly,im McGowen – Ebook PDF Instant Download/Delivery: 9781111221461,  1111221464
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Product details: 

ISBN 10:  1111221464

ISBN 13: 9781111221461

Author: Marcella Kelly,im McGowen 

Discover the vibrant energy and challenging excitement found in business today within the engaging and accessible pages of Kelly/McGowen’s BUSN4. Designed specifically for today’s learners, BUSN4 promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications.Much more than just another textbook, BUSN4 directly connects today’s reader with what’s happening in business today and how it will affect them, whether they are a business major or have other plans. This fourth edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today’s students, the eye-catching presentation focuses on the business principles most important to the learner’s success with less reading, more visuals, and manageable chunks of information that ensure the reader understands the concepts on each page.Memorable examples from today relate the business topics to everyday life and career success. Numerous resources tightly integrated with the text, including, CoureMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today., Discover the vibrant energy and challenging excitement found in business today within the engaging and accessible pages of Kelly/McGowen’s BUSN4. Designed specifically for today’s learners, BUSN4 promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN4 directly connects today’s reader with what’s happening in business today and how it will affect them, whether they are a business major or have other plans. This fourth edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today’s students, the eye-catching presentation focuses on the business principles most important to the learner’s success with less reading, more visuals, and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to everyday life and career success. Numerous resources tightly integrated with the text, including, CoureMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.

Table of contents: 

PART I: THE BUSINESS ENVIRONMENT

1. Business Now: Change is the Only Constant

2. Economics: The Framework for Business

3. The World Marketplace: Business without Borders

4. Business Ethics and Social Responsibility: Doing Well by Doing Good

5. Business Communication: Creating and Delivering Messages that Matter

PART II: CREATING A BUSINESS
6. Business Formation: Choosing the Form that Fits
7. Small Business and Entrepreneurship: Economic Rocket Fuel

PART III: FINANCING A BUSINESS
8. Accounting: Decision Making by the Numbers
9. Finance: Acquiring and Using Funds to Maximize Value
10. Securities Markets: Trading Financial Resources

PART IV: MARKETING A BUSINESS
11. Marketing: Building Profitable Customer Connections
12. Product and Promotion: Creating and Communicating Value
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

PART V: MANAGING A BUSINESS
14. Management Motivation and Leadership: Bringing Business to Life
15. Human Resource Management: Building a Top-Quality Workforce
16. Managing Information and Technology: Finding New Ways to Learn and Link
17. Operations Management: Putting it All Together

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Tags: Marcella Kelly, im McGowen