Business Economics and Managerial Decision Making 1st Edition by Trefor Jones ISBN 978-0471486749 0470021128
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Product details:
ISBN 10: 0470021128
ISBN 13: 978-0471486749
Author: Trefor Jones
Business Economics and Managerial Decision Making is an essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.
Trefor Jones draws upon current research and real-world examples from around the globe to illustrate the practical implications of economic theory for the business of the firm. In addition, a major chapter-length case study of a single enterprise (Stagecoach plc) provides an integrative real-world analysis of the core concepts and major theories developed throughout the book.
Extending the approach traditionally taken by business economics texts, Trefor Jones introduces material on the boundaries of the firm, including its growth and development, diversification and mergers.
Table of contents:
I Corporate Governance and Business Objectives
II Knowing the Market
III Understanding Production and Costs
IV Pricing, Promotional and Investment Policies
V Strategic Decisions: The Growth and Development of the Firm
VI Decision Making in the Regulated and Public Sectors
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Tags: Trefor Jones, Business Economics, Managerial Decision Making