Business and Management 1st Edition by Peter Stimpson, Alex Smith ISBN 0521147301 9780521147309

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Product details:

ISBN 10: 0521147301

ISBN 13: 9780521147309 

Author: Peter Stimpson, Alex Smith

Tailored to the thematic requirements and assessment objectives of the IB syllabus. Designed for class use and independent study, this new coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It includes learning objectives and summaries; integrated Theory of Knowledge material; text in clear sections, following the IB syllabus structure and content specifications; clear, accessible English for students whose first language is not English; exam-style practice questions and a chapter on assessment and exam techniques. Written by two practising Business and Management teachers, Peter Stimpson and Alex Smith, it features the following topics: Business organisation and environment; Human resources; Accounts and finance; Marketing; Operations management; Business strategy.

Table of contents:

Topic 1 Business organisation and environment
1 The nature of business activity
2 Types of organisation
3 Organisational objectives
4. Stakeholders
5. External environment
6 Organisational planning tools
7. Growth and evolution
8 Change and the management of change
9. Globalisation
Topic 2 Human resources
10 Human resource planning
11 Organisational structure
12 Communication
13 Leadership and management
14. Motivation
15 Organisational and corporate cultures
16 Employer and employee relations
17 Crisis management and contingency planning
Topic 3 Accounts and finance
18 Sources of finance
19 Investment appraisal
20 Working capital
21 Budgeting
22 Financial accounts
23 Ratio analysis
Topic 4 Marketing
24 The role of marketing
25 Marketing planning
26 Product
27 Price

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Tags: Peter Stimpson, Alex Smith, Business, Management