Breweries of Wisconsin 1st Edition by Jerry Apps ISBN 978-0299206543 0299206548

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Product details: 

ISBN 10:  0299206548

ISBN 13: 978-0299206543

Author: Jerry Apps

The story of the Dairy State’s other major industry—beer!  From the immigrants who started brewing here during territorial days to the modern industrial giants, this is the history, the folklore, the architecture, the advertising, and the characters that made Wisconsin the nation’s brewing leader. Updated with the latest trends on the Wisconsin brewing scene.

“Apps adeptly combines diligent scholarship with fascinating anecdotes, vividly portraying brewmasters, beer barons, saloonkeepers, and corporate raiders. All this plus color reproductions of popular beer labels and a detailed recipe for home brew.”—Wisconsin Magazine of History

“In a highly readable style Apps links together ethnic influence, agriculture, geography, natural resources, meteorology, changing technology, and transportation to explore some of the mystique, romance and folklore associated with beer from antiquity to the present day in Wisconsin.”—The Brewers Bulletin

Table of contents: 

PART 1
Beer Around the World
1. Americans and Beer: The History of a Love Affair
2. Wisconsin Breweries: The Saga Begins
3. Brewing and Agriculture
4. How Beer Is Brewed
5. A Beer by Any Other Name

PART 2
Turbulent Times
6. From Temperance to Prohibition
7. The Noble Experiment
8. The Beer Barrel: Then and Now
9. Spreading the Word

PART 3
In the Time of Giants
10. Blatz and Schlitz: Two Old-Line Milwaukee Brewers
11. Miller: Marketing Perfection
12. Pabst: A Beer Drinker’s Brewery
13. Heileman: King of Labels
14. Leinenkugel: Small, Quality Conscious
15. Point Special: A Regional Success Story
16. Huber: A Broader Tradition in Selling Quality
17. Walter: A German Family in Wisconsin
18. Capital Brewery: New on the Scene

PART 4
A Changing Brewery Scene
19. Giants Stumble
20. New Breweries in Wisconsin

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Tags: Jerry Apps, Breweries of Wisconsin