Breakthrough Business Results With MVT A Fast Cost Free Secret Weapon for Boosting Sales Cutting Expenses and Improving Any Business Process 1st Edition by Charles W. Holland, David Cochran ISBN 978-0471697718 0471697710

Breakthrough Business Results With MVT A Fast Cost Free Secret Weapon for Boosting Sales Cutting Expenses and Improving Any Business Process 1st Edition by Charles W. Holland,  David Cochran I – Ebook PDF Instant Download/Delivery: 978-0471697718, 0471697710
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Product details: 

ISBN 10:  0471697710

ISBN 13: 978-0471697718

Author: Charles W. Holland,  David Cochran

The first and only guide to using MVT as a breakthrough management tool

MVT(TM) (Multivariable Testing) has been heralded as a breakthrough business tool in major publications such as Forbes, the Wall Street Journal, The Economist, and Business-Week. Although MVT could become one of the most widely used management tools and has been applied by leading companies in every industry to create billions of dollars of value-no book on it has been published, until now.

In Breakthrough Business Results with MVT, MVT creator and guru Charles Holland shows managers how multivariable testing-an advanced mathematical method that allows simultaneous testing of up to 40 variables-can dramatically improve efficiency and profits in any organization. MVT reveals to managers precisely which factors have a positive impact on any important business decision or process, which have a negative impact, and which have no impact at all. Very often the results are radically counterintuitive. MVT identifies quickly the best ways for a company to make major improvements, such as boosting sales, reducing waste, increasing production, enhancing advertising strategies, or optimizing service levels. Faster and cheaper than other quality improvement methodologies such as Six Sigma, MVT is a natural tool for any organization that wants to reduce the amount of guesswork and politics when making crucial business decisions. In Breakthrough Business Results with MVT, Holland reveals the dramatic benefits that have made true believers of top executives in such companies as Lowe’s, Ameritech, Williams-Sonoma, DuPont, Pacific Bell, and Boise, among others.

Charles Holland, PhD (Knoxville, TN), is principal and founder of QualPro, Inc., the leading MVT consultancy in the world. QualPro’s work has been celebrated in most major business publications, and they have consulted to senior executives at many Fortune 500 companies. QualPro regularly conducts seminars on MVT, and their work has been widely publicized. *MVT is a trademark of QualPro, Inc.

Table of contents: 

Part I: The Case for MVT
The Power of MVT: Practical, Fast, Cost-Free Solutions to Any Business Problem

How MVT Works: Using Data to Take the Guesswork, Politics, and Emotions Out of Major Business Decisions

Using MVT to Increase Sales, Cut Costs, and Improve Customer Satisfaction: Stories from Citibank, DuPont, Williams-Sonoma, and Others

MVT Compared to Six Sigma and Other Popular Improvement Approaches

Part II: Implementing an MVT Business Improvement Project in Your Company
Step 1: Choose a High-Payoff Goal and Create the Environment

Step 2: Define How You Will Measure Success and Validate Your Measurement System

Step 3: Use Control Charts to Hunt for Good Ideas to Test

Step 4: Use Data Mining and Other Statistical Techniques to Find Good Ideas to Test

Step 5: Brainstorm for Improvement Ideas with Everyone Who Could Have Worthwhile Suggestions

Step 6: Select Improvement Ideas That Are Practical, Fast, and Cost Free

Step 7: Design an MVT Screening Experiment to Test Many Ideas with Only a Few Tests

Step 8: Execute the MVT Screening Experiment and Measure Test Results

Step 9: Analyze Screening Test Results to Determine Which Ideas Help, Hurt, or Have No Impact on Performance

Step 10: Design and Execute an MVT Refining Experiment to Optimize Results

Step 11: Analyze the Results and Decide Which Ideas Will Make the Biggest Impact on Your Business

Step 12: Carefully Implement the Most Powerful Ideas, Calculate the Bottom-Line Impact, and Take the Money to the Bank!

What It All Adds Up To: Putting the Twelve Steps of the MVT Process in Perspective

Part III: Breakthrough MVT Successes in the Real World
How Lowe’s Reduced Advertising Expenses by $50 Million While Increasing Sales

How DuPont Achieved $26 Million in Increased Production with No Capital Investment

A Small Company Implements MVT in Its Selling Process

How SBC-Ameritech Cut Its Installation and Repair Backlog in Half and Eliminated a Public Relations Nightmare

How Progressive Insurance Saved $48 Million by Reducing Attorney Involvement in the Claims Process

Part IV: Using MVT to Spread Breakthrough Results Throughout Your Company
The Keys to Successful Organization-Wide Improvement

Phase I: Complete Two High-Impact MVT Projects with Breakthrough Results

Phase II: Commit to an Organization-Wide Rollout — A Senior Management Function

Phase III: Execute MVT Projects Throughout the Organization

Phase IV: Maintain the Gains, Prioritize MVT Opportunities, and Continuously Improve

The Payoff: Higher Revenues, Lower Costs, Improved Profitability, and Increased Shareholder Value

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