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Branding with Powerful Stories The Villains Victims and Heroes Model 1st Edition by Greg Stone ISBN 1440864772 978-1440864773

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Branding with Powerful Stories The Villains Victims and Heroes Model Greg Stone Digital Instant Download

Author(s): Greg Stone
ISBN(s): 9781440864773, 1440864772
Edition: Hardcover
File Details: PDF, 10.98 MB
Year: 2018
Language: english
SKU: EB-7391504 Category: Tag:

Branding with Powerful Stories The Villains Victims and Heroes Model 1st Edition by Greg Stone – Ebook PDF Instant Download/Delivery:  1440864772, 978-1440864773
Full download Branding with Powerful Stories The Villains Victims and Heroes Model 1st Edition after payment

Product details: 

ISBN 10:  1440864772 

ISBN 13: 978-1440864773

Author: Greg Stone

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.

Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees.

This book explains not just how to tell a captivating story, but also what elements―namely, villains, victims, and heroes―it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The “villains” are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the “victims.” As for the “heroes,” they are best illustrated by the supermarket going beyond expectations. Who in business wouldn’t want to emulate that company?

If your products and services offer real solutions to customers’ predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it.

Table of contents: 

Part One: The Elements of Your Story

  1. Why Bother with Storytelling? The Payoff Is Executive Presence

  2. Find the Villain to Uncover the Story and Make Your Company the “Hero”

  3. Travel to Your Islands: The Key Elements of Messages

  4. Brand with the Heart: Because Consumers Often Think Products Have One

  5. Why Stories Resonate: Neuroscience Meets Homer

  6. Examples of Great Business Stories: The Formulas in Action

Part Two: How to Tell Your Story

  1. The Pictures Are Better on Radio or Podcasts: Especially with Sound Bites, Rhythm, and Brevity

  2. How to Compose a Compelling Story, in Person or on Video: A Dose of Dickens and a Splash of Casablanca

  3. Making Rhetoric Stick: Tips, Signs, and Lies

  4. Make Your Words March: Clichés, Writer’s Block, and Plot Patterns

  5. Body Language, Vocal Techniques, and Stage Fright: Your Body Speaks, Your Voice Gestures

  6. Social Media Relations: Printing Presses, Water Coolers, and Crises

  7. More Stories to Emulate: Prevail with a Tale

  8. The End of the Story: My Own Saga

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Tags: Greg Stone, Branding with Powerful, The Villains Victims, Heroes Model