Beyond the Scoreboard An Insider s Guide to the Business of Sport 1st Edition by Rick Horrow, Karla Swatek, Paul Tagliabue ISBN 978-1450413039 145041303X

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Product details: 

ISBN 10: 145041303X

ISBN 13:  978-1450413039

Author: Rick Horrow, Karla Swatek, Paul Tagliabue 

Go behind the scenes with your insider’s access to the high-pressure, high-stakes business of professional sport.

In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report’s “Beyond the $coreboard,” and Horrow Sports Ventures’ vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport’s most influential powerbrokers.

Beyond the Scoreboard tackles sport’s hot-button topics head on. You’ll see

• how sponsors measure return on investment with sport organizations;

• how pro teams negotiate with governments to make a stadium deal;

• the effect of the sport facility building boom on teams’ bottom lines;

• how sport agents try to maximize the value of their in-demand clients; and

• the effect on teams and fans of revolutionary changes in modern ticket selling.

Whether you are one of the millions of people who play fantasy sports or you just want to know more about how your favorite teams determine their strategies, you’ll learn how the experts make deals happen.

And with engaging sidebars and exclusive interviews from the most powerful figures in sport, including Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll gain expert analysis from people who have played leadership roles in some of the most intense negotiations and lucrative business deals in sport history.

There’s nobody better equipped to explain what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage than Rick Horrow, the Sports Professor. In Beyond the Scoreboard, Horrow and Swatek provide you with an all-access pass to the multibillion-dollar world of professional sport.

Table of contents: 

1. The Mega Master Super Series XLXL
   Meet the Commishes: ROGER GOODELL NFL
2. Remote-Controlling What You See on Sports TV
3. Not Far From the Madden-ing Crowd
   Meet the Commishes: DAVID STERN NBA
4. The Big Labinski
5. The Government Gets Into—and Out of the Game**
6. So You Wanna Own a Sports Team?
   Meet the Commishes: GARY BETTMAN NHL
7. One Union Under Center: Athletes, Agents, and Their Deals
   HESS
8. Sports Sponsorship 101
   Meet the Commishes: BRIAN FRANCE NASCAR
9. Ticket to the Future

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Tags: Rick Horrow, Karla Swatek, Paul Tagliabue, the Scoreboard, An Insider, Business of Sport