Assessing Media Education A Resource Handbook for Educators and Administrators Lea s Communication 2nd Edition by William Christ ISBN 9780805852264 0805852264

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Product details: 

ISBN 10:  0805852264

ISBN 13: 9780805852264

Author:  William G. Christ

Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes.

This timely and critical volume provides detailed discussion on:
*developing an assessment plan, placing special emphasis on mission statements;
*the development of student-learning outcomes, with chapters reflecting the eleven competencies presented in the ACEJMC requirements; and
*indirect and direct measures of student-learning outcomes, ranging from advisory boards to examinations.

The volume concludes with case studies of programs at different points in their development of student outcomes, illustrating the implementation of assessment plans in a variety of contexts.

As assessment gains importance throughout the curriculum, Assessing Media Education will be a useful and practical resource for media educators and administrators as they grapple with the challenges of assessment.

Table of contents: 

1 Preface
2 Part I: Developing the Assessment Plan
3 W.G. Christ, Introduction–Why Assessment Matters
4 M.L. James, R.F. Ervin, Developing the Assessment Plan
5 W.G. Christ, T. Hynes, Mission Statements
6 Part II: Developing Student Learning Outcomes
7 J. Henderson, Law and Policy
8 P.B. Summers, History
9 B.B. Hines, Diversity
10 A. Delwiche, B. Gersch, S. Williams-Rautiola, Production and Graphics
11 M.J. Haefner, Ethics
12 H. Ruminski, Critical Thinking
13 R.B. Rubin, A.M. Rubin, Research and Information Gathering
14 S. Finn, D. Majka, Media Writing
15 T. Dickson, Reporting and Editing
16 P. Voakes, Numbers and Statistics
17 D. Kruckeberg, Public Relations
18 B.E. Barnes, Advertising
19 Part III: Measuring Student Learning Outcomes
20 P. Parsons, Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards
21 D.A. Grady, Indirect Measures: Internships, Careers, and Competitions
22 D.E. Tucker, Direct Measures: Examinations
23 S.O. Irwin, Direct Measures: Embedded “Authentic” Assessment
24 R. Donald, Direct Measures: Portfolios
25 R.C. Moore, Direct Measures: The Capstone Course
26 Part IV: Using Assessment: Case Studies
27 K.A. Hansen, University of Minnesota
28 J. Foote, Arizona State University
29 P. Otto, J.M. Yerian, J.V. Turk, Virginia Commonwealth University
30 J.H. Keefer, Zayed University
31 L.F. Rakow, Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses

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Tags: William Christ, Assessing Media, Education A Resource, Educators and Administrators