Art Commerce The Convergence of Art and Marketing in Contemporary Culture 1st Edition by Maria Slowinska ISBN 3837626199 978-3837626193
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Product details:
ISBN 10: 3837626199
ISBN 13: 978-3837626193
Author: Maria A. Slowinska
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
Table of contents:
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Art/Commerce: Blurring the Line
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Art Objects/Brand Products
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Artist/Entrepreneur
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Art/Commerce: The Question of Autonomy
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Tags: Maria Slowinska, Art Commerce, The Convergence, Art and Marketing