Achieving Excellence in Fundraising 5th Edition by Genevieve G. Shaker – Ebook PDF Instant Download/Delivery: 978-1119763758, 1119763754
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Product details:
ISBN 10: 1119763754
ISBN 13: 978-1119763758
Author: Genevieve G. Shaker
Strategies and concepts for mission-based fundraising
From the world’s first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You’ll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations.
This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book’s organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field!
Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy
Consider today’s most pressing issues in fundraising―using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more
Utilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goals
Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.
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Table of contents:
Front Matter
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List of Tables, Figures, and Exhibits
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Foreword
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Preface
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Acknowledgments
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The Editors
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Author Bios
Part One: Philanthropic Concepts for Fundraising
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Developing a Personal Philosophy of Fundraising
Eugene R. Tempel and Sarah K. Nathan -
A Commitment to Ethical Fundraising
Anne Bergeron and Eugene R. Tempel
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Legal Aspects of Fundraising
Philip M. Purcell -
Theory in Fundraising
Ruth K. Hansen -
The Joy of Giving
Sara Konrath
Part Two: Contemporary Dynamics of Fundraising
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The Philanthropic Context for Fundraising
Pat Danahey Janin and Dwight F. Burlingame -
Fundraising in Challenging Times: Crisis, Survival, and Transformation
Amir Pasic -
Fundraising across Nonprofit Subsectors
Anna Pruitt -
Global Philanthropy and Cross-Cultural Fundraising
Charles Sellen and Lilya Wagner -
Fundraising for Advocacy and Social Change
Shariq Siddiqui and Katherine Badertscher
Part Three: An Organizational Foundation for Fundraising
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Preparing the Organization for Fundraising
Jane Chu -
Building a Comprehensive Fundraising Program
Jeri Patricia Gabbert and Paula J. Jenkins -
Articulating a Case for Support
Timothy L. Seiler
Part Three: An Organizational Foundation for Fundraising (tiếp)
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Identifying and Qualifying Potential Donors
Catherine Brown and Lakoya S. Gardner -
Budgeting and Evaluation in Fundraising
Erik J. Daubert -
Marketing for Strategic Fundraising
Aja May Pirtle and Margaret M. Maxwell -
Integrating Principles of Donor Relations
Patrick C. Dwyer and Susan B. Perry
Part Four: The Fundraising Team
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Fundraisers: Stewards of Philanthropy
Genevieve G. Shaker and Sarah K. Nathan -
Fundraising Planning, Management, and Leadership
Bill Stanczykiewicz -
Engaging the Board for Fundraising
M. Gasby Brown -
Working with Volunteer Fundraisers
Tyrone McKinley Freeman and Beth Breeze
Part Five: Building and Supporting the Donor Base
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The Annual Giving Program
Sarah K. Nathan -
Crafting Compelling Appeals
Heather A. O’Connor -
Developing Digital Fundraising Strategies
Nathan Hand and Yannan Li -
Planning Events with Purpose
Roberta L. Donahue and Caitlin Deranek Stewart
Part Six: Engaging the Diversity of Individual Donors
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Understanding Individual Donors
Dry Wiepking -
The Role of Religion in Giving
David P. King and Rafia Khader -
Women and Philanthropy
Jeannie Infante Sager and Debra J. Mesch -
Philanthropy among Communities of Color
Una Osili and Sarah King Bhetaria -
LGBTQ Philanthropy
Elizabeth J. Dale -
Differentiating Generations and Their Giving
Patricia Snell Herzog -
High Net Worth Household Giving Insights
Patrick Rooney, Kidist Yasin, and Lijun He
Part Seven: Strategies for Major Donors and Institutional Funders
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Co-Creating Major Gifts
Maarten Bout and James M. Hodge -
The Invitation to Give
Genevieve G. Shaker -
Campaign Essentials
Aaron Conley -
Planned Giving Principles
Russell N. James III
Part Eight: Institutional Funders and Emerging Trends
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Donor-Advised Fund (DAF) Basics
Danielle Vance-McMullen and H. Daniel Heist -
Overview of Grantmaking Foundations
Pat Danahey Janin and Angela Logan -
Business Sector Fundraising
Dwight F. Burlingame and Bill Stanczykiewicz
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