A Handbook of Management Techniques A Comprehensive Guide to Achieving Managerial Excellence and Improved Decision Making 3rd Edition by Michael Armstrong ISBN 978-0749447663 0749447664
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Product details:
ISBN 10: 0749447664
ISBN 13: 978-0749447663
Author: Michael Armstrong
Guide to modern techniques in all fields of management; ideal companion for professional managers, as well as an essential reference book for business and management students. Includes over 100 systematic and analytical methods used to assist in decision-making and to improve efficiency and effectiveness.
Table of contents:
1 Introduction: Management Techniques
Part 1 Marketing Management
2 Marketing Management – An Overview
3 Product Life-cycle Analysis
4 Pricing
5 Positioning
6 Segmentation
7 Target Marketing
8 Promotion
9 Distribution
10 Marketing Information Systems
11 Buyer Behaviour Analysis
12 Marketing Research
13 Desk Research
14 Field Research
15 Qualitative Research
16 Sales Forecasting
17 Marketing Planning
18 Product Planning
19 Sales Planning
20 Web Marketing
21 Relationship Marketing
22 Database Marketing
23 Marketing Control
24 Sales Control
Part 2 Operational Management
25 Operations and Products
26 Operations Strategy
27 Using Operations to Gain a Competitive Advantage
28 Product Design
29 Product Planning
30 Developing New Products
31 Quality Management
32 Total Quality Management
33 Quality Control
34 Forecasting
35 Defining the Process
36 Process Planning
37 Automation in Manufacturing
38 Automation in Services
39 Facility Layout
40 Measuring Performance
41 Comparing Performance
42 Improving the Process
43 Approach to Planning
44 Capacity Planning
45 Aggregate Planning
46 Designing a Master Schedule
47 Short-term Scheduling
48 Control of Schedules
49 Material Requirements Planning
50 Extensions to MRP
51 Just-in-Time Operations
52 Project Management
53 Maintenance and Replacement
54 Supply-chain Management
55 Procurement
56 Inventory Control
57 Facility Location
Part 3 Financial Management
58 Financial Management: An Overview
59 Financial Planning
60 Financial Accounting
61 Balance Sheet Analysis
62 Profitability Analysis
63 Value-added Statement
64 Cash Management
65 Depreciation
66 Inflation Accounting
67 Raising Finance
68 Creative Accounting
69 Management Accounting
70 Cost Accounting
71 Absorption Costing
72 Activity-based Costing
73 Marginal Costing
74 Standard Costing
75 Variance Analysis
76 Cost-Volume-Profit Analysis
77 Profit-Volume Charts
78 Break-even Analysis
79 Sales Mix Analysis
80 Financial budgeting
81 Flexible Budgets
82 Zero-base Budgeting
83 Budgetary Control
84 Overhead Accounting
85 Responsibility Accounting
86 Capital Budgeting
87 Payback Method of Capital Appraisal
88 Accounting Rate of Return
89 Discounted Cash Flow
90 Risk Analysis
91 Programme Budgeting
92 Cost-Benefit Analysis
93 Cost-effectiveness Analysis
Part 4 Human Resource Management
94 Human Capital Measurement
95 Human Resource Planning
96 Role Analysis
97 Selection Testing
98 Job Evaluation
99 Salary Surveys
100 Grade and Pay Structures
101 Salary Control Systems
102 Contingent Pay
103 Performance-related Pay
104 Payment by Results
105 Systematic Training
106 Identifying Training Needs
107 Skills Analysis
108 Training Techniques
109 Total Loss Control
Part 5 Management Science
110 Operational Research
111 Decision Theory
112 Modelling
113 Simulation
114 Linear Programming
115 Queuing Theory
116 Sensitivity Analysis
117 Cybernetics
Part 6 Planning and Resource Allocation
118 Network Analysis
119 Line of Balance
Part 7 Efficiency and Effectiveness
120 Balanced Scorecard
121 Benchmarking
122 Business Process Re-engineering
123 Ratio Analysis
124 Productivity Planning
125 Method Study
126 Work Measurement
127 Value Analysis
128 Variety Reduction
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