Impact of New Media in Tourism 1st Edition by Maria Gorete Dinis, Luís Bonixe, Sónia Lamy ISBN 1799870960 978-1799870968
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Product details:
ISBN 10: 1799870960
ISBN 13: 978-1799870968
Author: Maria Gorete Dinis, Luís Bonixe, Sónia Lamy
Table of contents:
Section 1
Online Marketing and Branding
Chapter 1
Communicating and Building Destination Brands With New Media..
Anita Goyal, Indian Institute of Management, Lucknow, India
Chapter 2
Digital Marketing Best Practices for Management in Tourism Destinations
Cristina Callejón-Gómez, University of Malaga, Spain
María-Mercedes Rojas-de-Gracia, University of Málaga, Spain
Chapter 3
Customer Relationship Management as an Important Relationship Marketing Tool: The Case of the Hospitality Industry in Estoril Coast.
Mariana Marques, INP, Lusophone University of Humanities and Technologies, Portugal
Diogo Moleiro, University of Aveiro, Portugal
Telma Medeiros Brito, University of Aveiro, Portugal
Tiago Marques, School of Management Sciences, Health, IT, and Engineering, Atlântica, Portugal
Chapter 4
Creating an Online Brand Identity: The Case of the Hotel.
Sofia Almeida, Universidade Europeia, Portugal & CEG/IGOT, Universidade de Lisboa, Portugal
Yvonne Ivanescu, Université Libre de Bruxelles, Belgium
Ana Cláudia Campos, Universidade Europeia, Portugal
Chapter 5
Reshaping of Museums With Experiences: An Examination on the Hatay Archeology Museum…. Serpil Kir Elitaş, Hatay Mustafa Kemal University, Turkey
Chapter 6
An Evaluation of the Usability of a DMO’s Digital Marketing Strategy: The Case of the Center of Portugal.
Bernardo Borges, University of Aveiro, Portugal Rui Costa, University of Aveiro, Portugal
Chapter 7
Digital Marketing Strategies of Portugal’s National Tourism Authority
Maria Gorete Dinis, Polytechnic Institute of Portalegre, Portugal
Rui Augusto Costa, University of Aveiro, Portugal
Zélia Breda, University of Aveiro, Portugal
Section 2
Social Media and Tourism
Chapter 8
The Importance of Social Media in Destination Choice: The Power of e-WOM.
Neslihan Cavlak, Namık Kemal University, Turkey
Chapter 9
Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination.
Rizalniyani Abdul Razak, Universiti Tunku Abdul Rahman, Malaysia
Nur Aliah Mansor, Universiti Malaysia Kelantan, Malaysia
Chapter 10
Exploring the Role of Instagram in Tourism Destination Preferences: A Turkish Perspective
Burçak Eken, Bahçeşehir University, Turkey
Elif Yolbulan Okan, Bahçeşehir University, Turkey
Irmak Bakioğlu, Bahçeşehir University, Turkey
Chapter 11
Travel Instagramability: A Way of Choosing a Destination?
Cecília Avelino Barbosa, Université Lyon 2, France
Marina Magalhães, ICNOVA, NOVA University of Lisbon, Portugal
Maria Rita Nunes, Polytechnic Institute of Tomar, Portugal
Section 3
Digital Communication and Transformation
Chapter 12
Digital Communication and Dialogism in Official Websites of Tourism Institutions: From Past to Present
Sara Santos, University of Aveiro, Portugal
Luísa Fernandes Augusto, Polytechnic Institute of Viseu, Portugal
Adriana Oliveira, Polytechnic Institute of Porto, Portugal
Chapter 13
Transformational Tourism Experiences: The Communication of Service Providers.
Carla Melo, Polytechnic Institute of Porto, Portugal
Greg Richards, Breda University of Applied Sciences, The Netherlands & Tilburg University,
The Netherlands
Melanie Kay Smith, Budapest Metropolitan University, Hungary
Chapter 14
Digital Tourism: Influence of E-Marketing Technology
Chandra Sekhar Patro, Gayatri Vidya Parishad College of Engineering (Autonomous), India
Chapter 15
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
Albérico Travassos Rosário, GOVCOPP, ESGTS, Instituto Politécnico de Santarém, Portugal
Ricardo Gomes Raimundo, IPAM The Marketing School, ISEC Lisboa, Portugal
Rui Cruz, UNIDCOM, IADE, Universidade Europeia, Portugal
Chapter 16
Digital Technologies as Tools to Promote Tourism and Territorial Development: Design of a Mobile Application for Community-Led Initiatives
Oksana Tymoshchuk, University of Aveiro, Portugal
Ana Margarida Almeida, University of Aveiro, Portugal
Luís Pedro, University of Aveiro, Portugal
Maria João Antunes, University of Aveiro, Portugal
Fernando Ramos, University of Aveiro, Portugal
Eliza Oliveira, University of Aveiro, Portugal
Daniel Carvalho, University of Aveiro, Portugal
Chapter 17
A Less Than Viral Relationship: The Irrelevance of Sound for Tourism Promotion.
Fábio Ribeiro, University of Trás-os-Montes and Alto Douro, Portugal & Communication and Society Research Center, University of Minho, Portugal
Chapter 18
Digital Transformation and the Competitive Advantage of Global Tourism
Vijayabanu C., SASTRA University (Deemed), India
Karthikeyan S., SASTRA University (Deemed), India
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Tags: Maria Gorete Dinis, Luís Bonixe, Sónia Lamy, New Media