The Politics of Design A Not So Global Manual for Visual Communication 1st Edition by Ruben Pater ISBN 9789063694227 9063694229
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Product details:
ISBN 10: 9063694229
ISBN 13: 9789063694227
Author: Ruben Pater
Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people.
Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information.
Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
Table of contents:
1. Typography and Language
Introduction to Language and Communication
Origins of Different Writing Systems
Etymology and Context
Ideograms and Alphabets Explained
Rosetta Stone: Bilingual Design
How to Deal with Illiteracy
Designing Logos Across Cultures
Translation Fails
URLs and the Death of a Brand
Capitalize: A History of Hierarchy and Power
Lowercase, Modernism and Feminism
Typefaces with Political Connotations
Typefaces with Racial Connotations (Yellowface and Blackface)
Comic Sans and Helvetica: A Matter of Taste
Verbal Blackface
Secret Writing: Cryptography
2. Image and Photography
How to Understand Images
Images and Ideology
Difference in Perspectives
Visual Colonization: Racism and Images
Cultural Appropriation and Exoticism
A Case Against Politically Correct Images
Image Censorship
Politics of Photoshop
Truth About Cropping
Gender Images and the Gaze
Official vs. Unofficial Images
Sahel Tumblr Memes
Hidden Images: Steganography
Safe Selfie Guide
3. Colour and Contrast
Introduction to Color Systems and Meaning
Meaning of Colours in Different Countries
Test Girls of the 1960s
Racism in Camera Equipment
Black and Rich Black
Fifty Shades of Grey
Luxury Colours: The Cost of Colour
Forbidden Colors
Grains and Dots
Fluor and Metallic: Hazardous Colours
No Free RGB
4. Symbols and Icons
History of Symbols and Signs
Reading and Understanding Symbols
Ornaments and Universality
Finding Ways
Grids as a Mode of Control
Evil Eye-cons and Superstition
Sports Logos and Stereotypes
Cameron Diaz and Maoism
Heroes and Villains
Signs Across the World
‘Special’ Symbols: The Handicapped Symbol
Designing for the Next 10,000 Years
Standards: ISO and DIN
The Barcode as a Neoliberal Logo
Labels of Ideology
States and Official Symbols
Draw and Divide: Populations and Symbols
Patterns of Border Fences
6. Information Graphics and Maps
Introduction to Data and Infographics
Maps and Projections
Maps as a Tool for Colonialism
Many Kinds of Maps
Find the Northern Star
How to Lie with Statistics
The Data and the Story
Distorted Populations and Twitter Maps
Forms and Nudging
Misunderstanding Measurements
Data Discrimination
The Small Truth About Big Data
Metadata as a Form of Activism
Face Recognition and Biometrics
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Tags: Ruben Pater, The Politics, So Global Manual, Visual Communication