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(Ebook PDF) New Economy Edge Strategies and Techniques for Boosting Online Profitability 1st Edition by Jeremy Kourdi ISBN 0471498440 9780471498445 Full chapter

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New Economy Edge Strategies and Techniques for Boosting Online Profitability 1st Edition Kourdi J. Digital Instant Download

Author(s): Kourdi J.
ISBN(s): 9780471498445, 0471498440
Edition: 1
File Details: PDF, 15.40 MB
Year: 2001
Language: english
SKU: EB-1554492 Category: Tag:

New Economy Edge Strategies and Techniques for Boosting Online Profitability 1st Edition by Jeremy Kourdi – Ebook PDF Instant Download/Delivery: 0471498440, 978-0471498445
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Product details:

ISBN 10:         0471498440
ISBN 13: 978-0471498445
Author:          Jeremy Kourdi

The Wiley New Economy Excellence series has a simple aim – to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Features include a review of products and services suitable for new channels, a guide to integrating ‘clicks’ into ‘bricks’, and an exploration of the skills required to take a business forward once a new direction has been set.

Other titles in the New Economy Excellence series include:

New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally – 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer – 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt – 0470841354

New Economy Edge Strategies and Techniques for Boosting Online Profitability 1st Table of contents:

Part 1: Foundations of Online Profitability

  1. Understanding Digital Market Dynamics
  2. The Role of Technology in Business Transformation
  3. Building a Customer-Centric Online Strategy

Part 2: Strategies for Success

  1. Developing Effective E-Commerce Platforms
  2. Leveraging Data Analytics for Decision-Making
  3. Crafting a Robust Digital Marketing Plan
  4. Utilizing Social Media for Brand Engagement
  5. Optimizing the Customer Journey

Part 3: Techniques for Growth

  1. Personalization and Customization in the Digital Era
  2. Subscription Models and Recurring Revenue
  3. Mobile Optimization and the Multi-Device Experience
  4. Innovations in Payment and Checkout Processes

Part 4: Maximizing Operational Efficiency

  1. Streamlining Supply Chains with Technology
  2. Automation in Online Business Operations
  3. Cybersecurity and Protecting Digital Assets

Part 5: Staying Competitive

  1. Adapting to Market Shifts
  2. Emerging Technologies and Their Business Applications
  3. Building Resilience in the Digital Marketplace

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