Audience Research Methodologies Between Innovation and Consolidation 1st Edition by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurisic ISBN 978-0415827355 0415827353

Audience Research Methodologies Between Innovation and Consolidation 1st Edition by  Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurisic – Ebook PDF Instant Download/Delivery:  978-0415827355, 0415827353
Full download Audience Research Methodologies Between Innovation and Consolidation 1st Edition after payment

Product details: 

ISBN 10:  0415827353

ISBN 13: 978-0415827355

Author:   Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurisic

The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.

 

Table of contents: 

Part I: Audience Research Methods Between Diversification and Integration

Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography
 Igor Vobič

Audience Research Methods: Facing the Challenges of Transforming Audiences
 Miguel Vicente-Mariño

Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements
 Olle Findahl, Christina Lagerstedt and Andreas Aurelius

Part II: Bridging the Gap between the Researched and the Researcher
4. Participatory Design as an Innovative Approach to Research on Young Audiences
 Christine W. Wijnen and Sascha Trültzsch
5. Researching Audience Participation in Museums: A Multi-Method and Multi-Site Interventionist Approach
 Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas
6. Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies
 Marta Cola and Manuel Mauri Brusa

Part III: Studying Online Social Networks
7. Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case Study of Estonian Students’ Sketches on the Typical Facebook Users
 Andra Siibak and Maria Murumaa-Mengel
8. Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework
 Jakob Linaa Jensen and Anne Scott Sørensen
9. Virtual Shadowing, Online Ethnographies and Social Networking Studies
 Nicoletta Vittadini and Francesca Pasquali

Part IV: Web 2.0 Technologies as Research Tools
10. Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research
 Matthias R. Hastall and Freya Sukalla
11. Twitter and Social TV: Microblogging as a New Approach to Audience Research
 Klaus Bredl, Christine Ketzer, Julia Hünniger and Jane Fleischer
12. An Evaluation of the Potential of Web 2.0 APIs for Social Research
 Cédric Courtois and Peter Mechant

Part V: Conclusion
13. Audiences, Audiences Everywhere – Measured, Interpreted, and Imagined
 Klaus Bruhn Jensen

People also search for:

    
audience research methodologies between innovation
    
innovative market research methods
    
audience research methods
    
audience research in advertising
    
audience research marketing

Tags: Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurisic, Audience Research, Methodologies Between Innovation