A Handbook of Intellectual Property Management Protecting developing and exploiting your IP assets 1ST Edition by Adam Jolly ISBN 978-0749442231 0749442239
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Product details:
ISBN 10: 0749442239
ISBN 13: 978-0749442231
Author: Adam Jolly
This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.
Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.
A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including:
the value of IP
EU versus US
brand identities
buying and selling rights
building an IP team
start-ups and spin-outs
acquisitions, flotation and liquidation
manufacturing and creative industries
consumer goods and financial services
patents, trade marks, copyright and design rights
action against counterfeiting, piracy and competitors
Table of contents:
Part 1 Establishing rights
1.1 Why intellectual property matters
Ian Harvey, CEO, BTG
1.2 Which rights apply?
Chris Vigars, Partner, Haseltine Lake
1.3 Hard rights versus soft rights
Dr Jeremy Philpott, Patent Office
1.4 Two versions of IP: EU and US
Dr John Collins, Partner, Marks & Clerk
1.5 Brand equity
David Haigh, CEO, Brand Finance plc
1.6 Innovation
Dr Paul Leonard, Director, Intellectual Property Institute
Part 2 Building the portfolio
2.1 The intellectual property audit
Lawrence Smith-Higgins, Patent Office
2.2 Searching IP databases
Dr Jeremy Philpott, Patent Office
2.3 Application tactics
John Gray, Senior Patent Attorney, Fitzpatricks
2.4 Strategic patenting
Drew Lamb, Urquhart-Dykes & Lord
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Tags: Adam Jolly, A Handbook, Property Management, Protecting developing, IP assets