YouTube An Insider s Guide to Climbing the Charts 1st Edition by Alan Lastufka, Michael Dean ISBN 978-0596521141 0596521141

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Product details: 

ISBN 10:  0596521141

ISBN 13: 978-0596521141

Author: Alan Lastufka, Michael W. Dean

Want to make a splash on YouTube? Even go viral? You’ve come to the right place. This book is written by two veteran ‘Tubers who live their art and know what they’re talking about — especially Alan Lastufka, a.k.a. “fallofautumndistro,” who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can’t promise you’ll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You’ll learn about:
Storytelling and directing
Shooting, editing, and rendering
Creating your very own channel
Broadcasting user-generated content
Re-broadcasting commercial content
Cultivating a devoted audience
Fitting into the YouTube community
Becoming a success story
Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They’ll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You’ll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing — and they know what it takes to get your work on everyone’s YouTube radar. And, once you read this book, so will you.

Table of contents: 

Chapter 1: What Is This YouTube of Which You Speak?
Chapter 2: Storytelling and Directing
Chapter 3: 99-Cent Film School: Shooting, Editing, and Rendering
Chapter 4: Creating Your Very Own Channel
Chapter 5: Broadcasting Yourself: User-Generated Content
Chapter 6: Rebroadcasting: Commercial Content
Chapter 7: Building Your Audience
Chapter 8: The Community: Where Do You Fit In?
Chapter 9: Hacking the System: How to Cheat (and Why You Shouldn’t)
Chapter 10: Reaching the World
Chapter 11: Money Money Money!
Chapter 12: Beyond the ‘Tube
Chapter 13: Becoming a Success Story

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Tags: Alan Lastufka, Michael Dean, An Insider, Guide to Climbing, the Charts