Marketing for hospitality and tourism 7th Edition by Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu ISBN 1292156155 978-1292156156

Marketing for hospitality and tourism 7th Edition by Philip Kotler,  John Bowen, James Makens, Seyhmus Baloglu – Ebook PDF Instant Download/Delivery: 1292156155, 978-1292156156 
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Product details: 

ISBN 10: 1292156155 

ISBN 13: 978-1292156156 

Author:  Philip Kotler,  John Bowen, James Makens, Seyhmus Baloglu

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Table of contents: 

PART I
Understanding the Hospitality and Tourism Marketing Process

1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning

PART II
Developing Hospitality and Tourism Marketing Opportunities and Strategies

4. The Marketing Environment
5. Managing Customer Information to Gain Customer Insights
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior
8. Customer-Driven Marketing Strategy: Creating Value for Target Customers

PART III
Developing the Hospitality and Tourism Marketing Mix

9. Designing and Managing Products and Brands: Building Customer Value
10. Internal Marketing
11. Pricing: Understanding and Capturing Customer Value
12. Distribution Channels Delivering Customer Value

PART IV
Managing Hospitality and Tourism Marketing

13. Engaging Customers and Communicating Customer Value and Advertising

14. Promoting Products: Public Relations and Sales Promotions

15. Professional Sales

16. Direct, Online, Social Media, and Mobile Marketing

17. Destination Marketing

18. Next Year’s Marketing Plan

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Philip Kotler,John Bowen,James Makens,Seyhmus Baloglu,Marketing for hospitalit