(Ebook PDF) In Search of Stupidity Over 20 Years of High Tech Marketing Disasters 1st Edition Merrill Chapman, Merrill Chapman ISBN 1590591046 9781590591048 full chapter

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ISBN 10:      1590591046   
ISBN 13: 978-1590591048
Author:          Merrill R. Chapman, Merrill R. Chapman

This book is an eye-opener to the differences between how software gets built and how it gets sold. Big corporations…have the money and the brain cells, but despite this, still manage to shoot themselves in the feet every now and then. The history of marketing and technology is riddled with cautionary stories that stick up like dung covered punji sticks. Read this, and avoid stepping on one.

— Jeff “Hemos” Bates, Director, OSDN Online & Executive Editor, Slashdot. Rick Chapman knows where the bodies are buried&emdash;when most people have forgotten there was even a murder. This history of tech marketing disasters is well-written, enjoyable, and gets its facts straight. Gives us an amusing (and sometimes embarrassing) array of anecdotes of how far we’ve come (and not come) in high technology…a fun read, with many invaluable lessons. An invaluable history lesson in how to avoid monumental marketing mistakes that are unfortunately common in the software industry. Having followed many of these companies and products over the years, I’d often wondered why such smart people made such weird choices. Rick Chapman has many of the answers.

— James Fallows, former editor-in-chief, US News and World Report, and regular writer for The Atlantic

In Search of Stupidity is National Lampoon meets Peter Drucker. It’s a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn’t work for many of the country’s largest and best-known high-tech companies. Make no mistake: most of them did not work.

Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman’s remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.

In Search of Stupidity Over 20 Years of High Tech Marketing Disasters 1s Table of contents:

1. Introduction: Welcome to the World of Marketing Blunders

   • The Art of Disaster
   • The Role of Technology in Marketing Failures
   • Why We Need to Learn from Stupidity

2. The Rise of the Personal Computer: A Marketing Dream Gone Wrong

   • Early Missteps in the PC Revolution
   • The Marketing War Between IBM and Apple
   • The Failure of “The New Coke” of Computers

3. The Internet Boom and Bust: Surviving the Dot-Com Bubble

   • Overhyped Brands and Their Disastrous Campaigns
   • The Fall of Webvan and Pets.com
   • Marketing for an Internet that Wasn’t Ready

4. The Smartphone Revolution: More Than Just a Touchscreen

   • The Early Struggles of the Smartphone Industry
   • Apple’s Game-Changing Marketing (And What Others Got Wrong)
   • The Rise and Fall of Palm and BlackBerry

5. The Battle of the Operating Systems: Who Will Control the Digital World?

   • Windows Vista: A Marketing Disaster
   • Microsoft’s Struggle to Reinvent Itself
   • Apple’s OS and the Android Revolution

6. The Social Media Surge: Failing to Understand the Power of the Crowd

   • MySpace vs. Facebook: Lessons in Branding
   • Twitter’s Marketing Problems and How They Overcame Them
   • Snapchat, Vine, and the Next Big Thing

7. The Rise of Cloud Computing: Marketing the Invisible

   • Overhyping and Under-delivering in Cloud Technology
   • The Failures of Early Cloud Providers
   • Lessons Learned from Amazon, Google, and Microsoft

8. Wearables and the Internet of Things: The Hype vs. The Reality

   • The Disastrous Failures of Smartwatches and Other Wearables
   • Marketing Tech Products Too Soon
   • The Missteps of Fitbit, Jawbone, and Others

9. Virtual Reality: The Marketing Struggles of a Futuristic Technology

   • The Bumpy Ride of Virtual Reality in Consumer Tech
   • Oculus Rift vs. HTC Vive: Who Got It Right?
   • The Impact of Poor Marketing Strategies on VR Adoption

10. Artificial Intelligence and Machine Learning: Marketing Gimmicks or Game-Changers?

    • The Over-promising of AI Capabilities
    • The Backlash Against AI in Consumer Products
    • Building Trust in the Age of Algorithms

11. The Automotive Revolution: Self-Driving Cars and the Marketing Struggle

    • The Race for the Autonomous Vehicle Market
    • The Missteps of Companies Like Tesla and Google
    • Lessons from the Automotive Tech Failures

12. The Future of High-Tech Marketing: Avoiding New Mistakes

    • Evolving Consumer Expectations
    • The Role of Ethics and Privacy in Future Marketing
    • Anticipating the Next Big Disasters in Tech Marketing

13. Conclusion: The Stupidity We Can’t Afford to Forget

    • What We Can Learn from 20 Years of Tech Marketing Disasters
    • How to Succeed by Avoiding the Same Mistakes
    • The Importance of Innovation and Humility in Marketing
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