Christ to Coke How Image Becomes Icon 1st Edition by Martin Kemp ISBN 0199581115 978-0199581115

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Product details: 

ISBN 10: 0199581115 

ISBN 13: 978-0199581115

Author: Martin Kemp

How does an image become iconic? In Christ to Coke, eminent art historian Martin Kemp offers a highly original look at the main types of visual icons. Lavishly illustrated with 165 color images, this marvelous work illuminates eleven universally recognized images, both historical and contemporary, to see how they arose and how they continue to function in our culture.

Kemp begins with the stock image of Christ’s face, the founding icon–literally, since he was the central subject of early Christian icons. Some of the icons that follow are general, like the cross, the lion, and the heart-shape (as in “I heart New York”). Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. Other modern icons come from politics, such as the American flag (the “Stars and Stripes”), from business, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einstein’s famous equation E=mc2.

The stories of these icons–researched using the skills of a leading visual historian–are told in a vivid and personal manner. Some are funny; some are deeply moving; some are highly improbable; some center on popular fame; others are based on the most profound ideas in science. The diversity is extraordinary. Along the way, we encounter the often weird and wonderful ways that these images adapt to an astonishing variety of ways and contexts.

Informative, amusing, and surprising by turns, Christ to Coke will entertain and intrigue readers with the narratives that Martin Kemp skillfully weaves around these famous images.

Table of contents: 

1 Christ: The True Icon
2 The Cross
3 The Heart
4 The Lion
5 Mona Lisa
6 Che
7 Napalmed and Naked
8 Stars and Stripes
9 COKE: The Bottle
10 DNA
11 E=mc²
12 Fuzzy Formulas

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