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Corporate Branding 1st Edition by Majken Schultz, Yun Mi Antorini, Fabian Csaba ISBN 9788763099646 8763099640

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Corporate Branding 1st Edition Majken Schultz Digital Instant Download

Author(s): Majken Schultz; Fabian F. Csaba; Yun Mi Antorini
ISBN(s): 9788763099646, 8763099640
Edition: 1
File Details: PDF, 3.40 MB
Year: 2005
Language: english
SKU: EB-51414050 Category: Tags: , ,

Corporate Branding 1st Edition by Majken Schultz,  Yun Mi Antorini,  Fabian F. Csaba- Ebook PDF Instant Download/Delivery: 9788763099646, 8763099640 
Full download Corporate Branding 1st Edition  after payment

Product details: 

ISBN 10:  8763099640 

ISBN 13: 9788763099646

Author:  Majken Schultz,  Yun Mi Antorini,  Fabian F. Csaba

“This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of corporate branding, explored in the book. “

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Tags: Majken Schultz, Yun Mi Antorini, Fabian Csaba, Corporate Branding