Strategies for Electronic Commerce and the Internet 1st Edition by Henry Lucas ISBN 978-0262122429 0262122421

Strategies for Electronic Commerce and the Internet 1st Edition by  Henry C. Lucas – Ebook PDF Instant Download/Delivery: 978-0262122429, 0262122421
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Product details: 

ISBN 10:  0262122421

ISBN 13: 978-0262122429

Author: Henry C. Lucas

A guide to business management in the new high-tech, global environment outlines a series of practical strategies for gaining a competitive edge in a new environment dominated by e-commerce and the Internet.

Table of contents: 

1. Preface

2. Strategy and New Business Models

3. Strategies Old and New

4. New Business Models

5. Firm Characteristics

Internet Strategies for Mostly Traditional Firms
6. Adding Resources to Sustain an Advantage
7. New Manufacturing Models: A Resource for Advantage
8. New Business Models in Services: The Brokerage Industry
9. Moving the Traditional Business to the Internet

Strategies for Innovation
10. Strategies for New Businesses on the Internet
11. Providing Resources for New Business Models

Change and Transformation
12. The Dynamics of Change
13. Organization Structure and New Business Models

Sustaining an Advantage
14. Opportunities and Threats

15. References

16. Index

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Tags: Henry Lucas, Strategies for Electronic, the Internet