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MKTG 8 Principles of Marketing Student 8th Edition by Charles Lamb, Joe Hair, Carl McDaniel ISBN 1285432622 9781285432625

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MKTG 8 Principles of Marketing Student Edition Charles W. Lamb Digital Instant Download

Author(s): Charles W. Lamb; Joe F. Hair; Carl McDaniel
ISBN(s): 9781285432687, 1285432681
Edition: 8th
File Details: PDF, 44.31 MB
Year: 2014
Language: english
SKU: EB-5554580 Category: Tags: , ,

MKTG 8 Principles of Marketing Student 8th Edition by Charles W. Lamb, Joe F. Hair, Carl McDaniel- Ebook PDF Instant Download/Delivery: 1285432622, 9781285432625
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Product details: 

ISBN 10: 1285432622

ISBN 13:  9781285432625

Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Signed for today’s students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more – all at an affordable price.
 

Table of contents: 

Part I: THE WORLD OF MARKETING

  1. An Overview of Marketing

  2. Strategic Planning for Competitive Advantage

  3. Ethics and Social Responsibility

  4. The Marketing Environment

  5. Developing a Global Vision

Part II: ANALYZING MARKET OPPORTUNITIES

  1. Consumer Decision Making

  2. Business Marketing

  3. Segmenting and Targeting Markets

  4. Marketing Research

Part III: PRODUCT DECISIONS

  1. Product Concepts

  2. Developing and Managing Products

  3. Services and Nonprofit Organization Marketing

Part IV: DISTRIBUTION DECISIONS

  1. Supply Chain Management

  2. Marketing Channels and Retailing

Part V: PROMOTION AND COMMUNICATION STRATEGIES

  1. Marketing Communications

  2. Advertising, Public Relations, and Sales Promotion

  3. Personal Selling and Sales Management

  4. Social Media and Marketing

Part VI: PRICING DECISIONS

  1. Pricing Concepts

  2. Setting the Right Price

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Tags: Charles Lamb, Joe Hair, Carl McDaniel, MKTG 8 Principles, Marketing Student