Business Research Methods 12th Edition by Donald Cooper, Pamela Schindler ISBN 0073521507 978-0073521503
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Product details:
ISBN 10: 0073521507
ISBN 13: 978-0073521503
Author: Donald R. Cooper, Pamela S. Schindler
Business Research Methods, 12th Edition by Donald R. Cooper and Pamela S. Schindler (with J.K. Sharma listed in some versions) is a comprehensive guide published by McGraw‑Hill Education around December 2010–2011
Table of contents:
Part I Introduction to Business Research
Chapter 1: Research in Business
Chapter 2: Ethics in Business Research
Chapter 3: Thinking Like a Researcher
Chapter 4: The Research Process: An Overview
Chapter 5: Clarifying the Research Question through Secondary Data and Exploration
Part II The Design of Business Research
Chapter 6: Research Design: An Overview
Chapter 7: Qualitative Research
Chapter 8: Observation Studies
Chapter 9: Experiments
Chapter 10: Surveys
Part III The Sources and Collection of Data
Chapter 11: Measurement
Chapter 12: Measurement Scales
Chapter 13: Questionnaires and Instruments
Appendix 13A: Crafting Effective Measurement Questions
Chapter 14: Sampling
Appendix 14A: Determining Sample Size
Part IV Analysis and Presentation of Data
Chapter 15: Data Preparation and Description
Appendix 15A: Describing Data Statistically
Chapter 16: Exploring, Displaying, and Examining Data
Chapter 17: Hypothesis Testing
Chapter 18: Measures of Association
Chapter 19: Presenting Insights and Findings: Written Reports
Chapter 20: Presenting Insights and Findings: Oral Presentations
Case Index
Appendices
Appendix A: Business Research Requests and Proposals (with Sample RFP)
Appendix B: Focus Group Discussion Guide
Appendix C: Nonparametric Significance Tests
Appendix D: Selected Statistical Tables
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Tags: Donald Cooper, Pamela Schindler, Business Research Methods