Ethnography Principles in Practice 3rd Edition by Martyn Hammersley 0415396042 9780415396042

The third edition of Ethnography: Principles in Practice offers an updated and expanded overview of the key principles, methods, and challenges associated with ethnographic research. Ethnography, the process of studying people and cultures through direct observation, participation, and interaction, is essential for understanding social practices and behaviors in their natural settings.

This edition refines and builds upon the foundational concepts discussed in earlier versions, including the relationship between researchers and participants, data collection methods, the role of interpretation in analysis, and how ethnographic research is presented and written.

It addresses both practical aspects of conducting ethnography—such as gaining access to research sites, collecting and organizing data, maintaining ethical standards—and theoretical questions related to the nature of knowledge, objectivity, and subjectivity in ethnographic work.

Key updates in the third edition include:

• Expanded coverage on ethical issues in ethnographic research, including challenges posed by modern technological advances and globalized research environments.
• New sections addressing virtual ethnography and the use of digital tools in data collection and analysis.
• Insight into the increasingly interdisciplinary application of ethnography across diverse fields, such as education, health, business, and digital environments.

The book remains grounded in practical advice while reflecting the ongoing evolution of ethnographic methods. It is a valuable resource for both students learning ethnographic techniques and seasoned researchers seeking a deeper understanding of the evolving landscape of ethnographic inquiry.

Key Features:

• In-depth discussions of ethnographic fieldwork, including observation, interviewing, and the use of documents.
• Emphasis on the iterative process of data collection and analysis.
• Practical guidance on how to write ethnographic reports and the importance of presenting findings with both rigor and sensitivity to context.
• Attention to ethical considerations throughout the research process, from access to analysis.