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Consumer Behavior Buying Having and Being 8th Edition by Michael Solomon ISBN 978-8120338333 ‎ 8120338332

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Consumer Behavior Buying Having and Being 8th Edition Michael R. Solomon Digital Instant Download

Author(s): Michael R. Solomon
ISBN(s): 9788131723722, 8131723720
Edition: 8
File Details: PDF, 122.78 MB
Year: 2009
Language: english
SKU: EB-10875678 Category: Tag:

Consumer Behavior Buying Having and Being 8th Edition by Michael R. Solomon- Ebook PDF Instant Download/Delivery: 978-8120338333, 8120338332
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Product details: 

ISBN 10:   ‎ 8120338332

ISBN 13: 978-8120338333

Author: Michael R. Solomon

This textbook explores the psychology behind why consumers buy, use, and dispose of products and services. Blending theory with real-world examples, it covers topics such as perception, motivation, identity, group influence, and culture—offering marketers insights into how to better understand and influence consumer decisions.

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Tags: Michael Solomon, Consumer Behavior, Buying Having