Entrepreneurship for Physicists A Practical Guide to Move Inventions from University to Market 1st Edition by Davide Iannuzzi ISBN 978-1681746685 1681746685

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Product details: 

ISBN 10:  1681746685 

ISBN 13: 978-1681746685

Author: Davide Iannuzzi 

This book offers a concise analysis of the key ingredients that enable physicists to successfully move their idea from university to market, bringing added value to their customers. It dives into a set of theories, models, and tools that play fundamental roles in technology transfer including topics often neglected by other books including trust, communication, and persuasion. It also explains how most of the topics discussed are applicable to careers in a broader sense.

Table of contents: 

1. Motivation Factors

2. The Idea

3. Effectuation Theory

4. The Four Pillars of a Strategic Plan

5. Business Canvas

6. Getting the Numbers Straight

7. Random Thoughts Worth Spreading

8. The Role of the Technology Transfer Office

9. Entrepreneurship for Non-Entrepreneurs

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Tags: Davide Iannuzzi, Entrepreneurship for Physicists, A Practical Guide, Inventions from University