SAP C 4HANA An Introduction 2nd Edition by Sanjjeev Singh, Drew Messinger Michaels, Thomas Vetter, Sven Feurer ISBN 1493218093 ‎ 978-1493218097

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Product details: 

ISBN 10: 1493218093

ISBN 13:  ‎ 978-1493218097

Author:  Sanjjeev K. Singh, Drew Messinger-Michaels, Thomas Vetter, Sven Feure

Dive into the new SAP C/4HANA suite! Understand how SAP C/4HANA handles marketing, commerce, sales, service, and customer data processes and identify which solutions fit your organization’s CX needs. Then explore integrations to SAP S/4HANA, extensions using SAP Cloud Platform, and applied artificial intelligence using SAP Leonardo. Learn how you can serve your customers better from the demand chain all the way down to the supply chain!

* Get to know SAP C/4HANA, the new SAP Customer Experience suite
* Explore functionality for marketing, commerce, sales, service, and customer data
* Discover how intelligent technologies like AI and machine learning benefit your customers

Sales and Service
Get the scoop on SAP Sales Cloud, including acquisitions such as Callidus Cloud, and explore functionality for sales automation, CPQ, billing, and more. See how SAP Service Cloud incorporates customer service and field service processes.

Commerce and Marketing
Check out B2B and B2C commerce with SAP Commerce Cloud, and walk through costumer profiling, campaign management, and recommendations with SAP Marketing Cloud.

Customer Data
See how the new SAP Customer Data Cloud uses built-in functionality and products to keep your customer s data safe with SAP Customer Identity, SAP Customer Consent, and SAP Customer Profile.

* SAP Marketing Cloud
* SAP Commerce Cloud
* SAP Sales Cloud
* SAP Service Cloud
* SAP Customer Data Cloud
* Reporting and analytics
* SAP Cloud Platform Extension Factory
* Intelligent enterprises and technologies
* Implementation planning

Table of contents: 

Front Matter

1. Foreword

2. Preface

3. Who This Book Is For

4. How This Book Is Organized

5. Acknowledgments

6. Conclusion

Part I. Foundations
7. SAP C/4HANA at a Glance
8. The Customer Experience Revolution
9. Architecting an Intelligent Enterprise
10. SAP C/4HANA Suite and Customer Experience Solutions
11. Extensions and Microservices Architecture
12. Summary

Part II. Marketing
13. SAP’s Strategy for Marketing
14. Dynamic Customer Profiling
15. Customer Attribution
16. Audiences, Campaigns, and Journeys
17. Lead Management and Account-Based Marketing
18. Marketing Planning and Performance
19. Marketing Analytics Integration
20. Summary

Part III. Commerce
21. SAP’s Strategy for Commerce
22. Commerce with SAP C/4HANA Core
23. Commerce Industry Accelerators
24. Product Content Management
25. Order Management
26. Customer Experience Management with SmartEdit
27. Upscale Commerce and Extensions
28. Data Integration
29. Configure, Price, and Quote Integration
30. Summary

Part IV. Sales
31. SAP’s Strategy for Sales
32. Sales Automation
33. Sales Performance Management
34. Forecasting and Pipeline Management
35. Configure, Price, and Quote
36. Contract Life Cycle Management
37. Subscription Billing and Revenue Management
38. Sales Learning and Sales Content Management
39. Partner Relationship Management
40. Reporting and Analytics Integrations
41. Summary

Part V. Service
42. SAP’s Strategy for Service
43. Customer Service
44. Field Service
45. Reporting and Analytics Integrations
46. Summary

Part VI. Customer Data
47. SAP’s Strategy for Customer Data
48. Customer Identity Management
49. Customer Consent Management
50. Customer Profile Management
51. Reporting and Analytics Integration
52. Summary

Part VII. Microservices and SAP Cloud Platform Extension Factory
53. Microservices
54. Serverless Computing
55. Side-by-Side Extensibility
56. Project Kyma and SAP Cloud Platform Extension Factory
57. Summary

Part VIII. The Intelligent Enterprise
58. Lead-to-Cash Process Integration Scenarios
59. Embedded Intelligence
60. SAP Fiori User Experience
61. Summary

Part IX. Intelligent Technologies
62. SAP Analytics Cloud Framework
63. Machine Learning with SAP Leonardo
64. SAP Conversational AI
65. Open Data Initiative
66. Summary

Part X. Implementation
67. First Steps to SAP C/4HANA
68. Evaluating Your Operations
69. Choosing a Target Architecture
70. Applying Implementation Best Practices
71. CX Works
72. Summary

Back Matter
73. The Authors
74. The Contributor
75. Index

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Tags: Sanjjeev Singh, Drew Messinger Michaels, Thomas Vetter, Sven Feure, SAP C 4HANA, An Introduction