Move The Mouse Make Millions 1st Edition by Matt Heinz, Alan Urdan ISBN 978-1424342877 1424342872
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Product details:
ISBN 10: 1424342872
ISBN 13: 978-1424342877
Author: Matt Heinz, Alan Urdan
To achieve success in today’s competitive marketplace, small businesses need to master the Internet as a central part of any good marketing strategy. But creating the right marketing strategy online isn’t always easy, and can often be intimidating – even for the tech-savvy business owner. This book empowers small business owners and managers with a complete plan for building a successful, sustainable Web marketing strategy to grow their business, win more clients, and keep current customers coming back for more. The book is organized into simple, individual daily steps – making it easy to follow for readers of all ages and experience levels. By following the simple, sequential steps outlined in this book – most of which are FREE – you will establish a comprehensive Web marketing strategy that delivers results!
Table of contents:
Excerpt
Introduction
How This Book Is Organized
Bringing This Book To Life.
ONE: PREPARE
Define your purpose & objectives
Determine your audience
Set goals
Brainstorm content.
Freebies!
Choose your packaging
TWO: PUBLISH
Your Web Site
Are you a blogger?
To podcast or not to podcast?
Start a Ning
Do the Digg
Start Your Newsletter.
THREE: PROMOTE
Change your email address
Change your email signature.
Empower your business cards
Open Houses
Using other local businesses
Putting flyers to work for you!.
Letterhead (and related).
The local newspaper(s)
Your voicemail
When you’re out of the office.
On-hold music
Name tags!
Write a press release (or two, or three…).
Other local bloggers and Web site owners
CraigsList and online classifieds
Testimonials Galore.
Picture me this
Tell 10 friends (then tell ten more)
Pay for the person behind you
YouTube and related.
Google AdWords.
Your friendly Chamber of Commerce
Your friendly Better Business Bureau
Your network of service providers.
Sweepstakes & giveaways.
FOUR: PARTICIPATE
Clubs and associations
Start a social group or network.
Blogger communities
Blog comments galore!
Your blogroll (and the blogrolls of others).
Write a column (you can do it!)
Join referral networks
Letters to the Editor.
Are you available?..
What’s your response time?
Radio show call-ins.
Supporting other local businesses.
Host a seminar.
Host a how-to workshop.
Survey, survey, survey
Charities.
Task List.
FIVE: PARTICIPATE
Top Five and “One of Five”
Blackberries (not the fruit).
Jott.com.
Grand Central
SiteMeter.com
SIX: LEARNING
Other blogs
Read the right books!
Email newsletters.
Your social networks
Podcasts
Mystery shopping.
Other successful businesses like you!
Surprise Networking
Hand-written notes.
SEVEN: PURE GUERILLA
Mail a news clipping.
Create a trivia contest.
Gift certificates.
Meet your neighbors!
Write a book.
Conclusion.
Credits & Copyrights
About the Author
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