The Science Of Influence None 1st Edition by Kevin Hogan ISBN 0471670510 978-0471670513
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Product details:
ISBN 10: 0471670510
ISBN 13: 978-0471670513
Author: Kevin Hogan
New secrets to getting what you want every time
The Science of Influence shows readers how to get anyone to say “yes” in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a “no” into a “yes.” Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world.
Readers learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble; send unconscious nonverbal messages that are consciously undetectable; make people feel instantly comfortable in your presence; decode body language; build credibility; and be persistent without being a pain.
The Science of Influence turns the enigmatic art of influence and persuasion into a science anyone can master.
Kevin Hogan, PsyD (Eagan, MN), is a dynamic motivational speaker and expert on unconscious influence and body language for the BBC, the New York Post, and such popular magazines as Cosmopolitan and Playboy. He teaches Persuasion and Influence at the University of St. Thomas Management Center. He is the author of 12 books including bestsellers such as Irresistible Attraction: Secrets of Personal Magnetism and The Psychology of Persuasion
Table of contents:
1 Influencing Others to Change
2 The First Four Seconds
3 The Delta Model of Influence
4 Credibility: The Pivot Point of Persuasion
5 The New Principles of Influence
6 Introduction to Omega Strategies
7 Framing Principles, Persuasion Techniques, and Inflential Strategies
8 Applying the Laws of Influence
9 The Influential Secret of Oscillation
10 Mind Reading: How to Know What They Are Thinking
11 I’ll Think About It
12 How Their Brain Buys . . . You!
13 “I Will Do the Work for You”: Magic Words That Unlock Minds
14 The Power of Thinking without Thinking
15 Influence in Sales and Marketing Online and in the Real World
16 The Problem and Opportunity of Memory in Influence
17 Women: Influencing Women to Buy
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