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The Ten Demandments Rules to Live by in the Age of the Demanding Customer 1st Edition by Kelly Mooney, Laura Bergheim ISBN 007142735X 978-0071427357

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The Ten Demandments Rules to Live by in the Age of the Demanding Customer 1st Edition Kelly Mooney Digital Instant Download

Author(s): Kelly Mooney, Laura Bergheim
ISBN(s): 9780071415682, 0071415688
Edition: 1st
File Details: PDF, 1.02 MB
Year: 2002
Language: english
SKU: EB-1789374 Category: Tags: ,

The Ten Demandments Rules to Live by in the Age of the Demanding Customer 1st Edition by Kelly Mooney,  Laura Bergheim – Ebook PDF Instant Download/Delivery: 007142735X, 978-0071427357
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Product details: 

ISBN 10: 007142735X

ISBN 13:  978-0071427357

Author:  Kelly Mooney,  Laura Bergheim

“To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against.” –Guy Kawasaki, CEO, Garage Technology Ventures

The Ten Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. Customer experience guru Kelly Mooney scrutinizes the total customer experience with strategic insights, anecdotes, and action plans.

Table of contents: 

  1. A Straight-Talking Rulebook Every Business Person Must Read
  2. Understanding Today’s Empowered Customer
  3. How Customers Have Become More Informed and Demanding
  4. The Ten Demandments
  5. What Customers Want
  6. What Customers Will Do If Their Needs Are Not Met
  7. Call to Action for Customer Satisfaction
  8. Earning Trust With Every Customer Interaction
  9. Putting Customers in Charge and Exceeding Their Expectations
  10. Aligning Marketing and Sales Channels
  11. Presenting a Unified Face to Customers
  12. Infusing Your Organization with Consumer-Centric Thinking
  13. Implementing a Customer-Centric Strategy Across the Company
  14. Measuring Success and Continuous Improvement in Customer Experience

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Tags: Kelly Mooney, Laura Bergheim, The Ten Demandments, in the Age, the Demanding Customer