Technical Communication 10th Edition Edition by John Lannon ISBN 978-0536943545 0536943540

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Product details: 

ISBN 10:  0536943540

ISBN 13: 978-0536943545

Author: John M. Lannon

Comprehensive, user-friendly instruction in workplace writing, technical communication, business writing.

Today’s employees are tasked with writing documents such as emails, memos, letters, and informal reports, as well as more complex forms of communications such as formal reports, proposals, web pages, and presentations.Technical Communication, Fourteenth Edition builds upon the authority of the previous editions byclearly guiding students to write documents persuasively, effectively, and with an eye towards technological innovations and global communications. It incorporates the interpersonal, logical, ethical, and cultural demands of these different forms of workplace communications and provides students with the necessary skills to navigate these nuisances. Building on research and writing skills and touching on the importance of ethics, the authors prepare students for technical writing in any field.

Also available with MyWritingLab™

MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage readers and improve results. Within its structured environment, readers practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, activities directly from the text are available within MyWritingLab. These include the written assignments, readings from the text, review exercises and more.

Note: You are purchasing a standalone product; MyWritingLab does not come packaged with this content. Students, if interested in purchasing this title with MyWritingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Table of contents: 

1. Introduction to Technical Communication

• Technical Communication Serves Practical Needs

• Technical Communication is User-Centered

• Technical Communication Is Efficient

  • Sample Document: A Citizen’s Guide to Bioremediation.

• Technical Communication Comes in All Shapes and Sizes

• Technical Communicators Employ a Broad Array of Skills

• Technical Communication is Part of Most Careers

• Communication Has Both an Electronic and a Human Side

• Communication Reaches a Global Audience

• Consider This: Twenty-First Century Jobs Require Portable Skills.

 

I. Communicating in the Workplace

• Technical Communication in the News: “Report Pinpoints Cause of Columbia Shuttle Disaster”

2. Preparing an Effective Technical Document

• Complete the Key Tasks

• Rely on Creative and Critical Thinking

• Guidelines for Writing with a Computer

  • Make Proofreading Your Final Step

  • Guidelines for Proofreading

• Consider This: Workplace Settings Are Increasingly Virtual.

3. Delivering the Essential Information

• Assess the Audience’s Information Needs

• Identify Levels of Technicality

  • The Highly Technical Document

  • The Semitechnical Document

  • The Nontechnical Document

• Primary and Secondary Audiences

• Web-Based Documents for Multiple Audiences

  • Sample Document: A Web Page Linked to Various User Needs – Zantac™ Syrup.

• Develop an Audience and Use Profile

  • Audience Characteristics

  • Purpose of the Document

  • Audience’s Technical Background

  • Audience’s Cultural Background

  • Audience’s Knowledge of the Subject

  • Appropriate Details, Format, and Design

  • Due Date and Timing

• Consider This: Communication Failure Can Have Drastic Consequences.

4. Making a Persuasive Case

• Identify Your Specific Goal

• Arguing to Influence People’s Opinions

• Arguing to Enlist People’s Support

• Presenting a Proposal

• Arguing to Change People’s Behavior

• Assess the Political Realities

  • Expect Audience Resistance

  • Know How to Connect with the Audience

  • Allow for Give-and-Take

  • Ask for a Specific Response

  • Never Ask for Too Much

• Recognize All Communication Constraints

  • Organizational Constraints

  • Legal Constraints

  • Ethical Constraints

  • Time Constraints

  • Social and Psychological Constraints

• Consider This: People Often React Emotionally to Persuasive Appeals.

• Support Your Claims

  • Offer Convincing Evidence

  • Appeal to Common Goals and Values

• Consider the Cultural Context

• Shape Your Argument

• Guidelines for Making Your Case

  • Sample Document: Ewing Sales Letter

  • Checklist for Cross-Cultural Documents

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Tags: John Lannon, Technical Communication