The Entrepreneur An Economic Theory 2nd Edition by Mark Casson ISBN 978-1858989105 1858989108
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Product details:
ISBN 10: 1858989108
ISBN 13: 978-1858989105
Author: Mark Casson
This thoroughly revised and updated new edition of Mark Casson’s modern classic The Entrepreneur presents a novel synthesis of the ideas of Joseph Schumpeter, Frank Knight and Friedrich Hayek, according to which the defining characteristic of the entrepreneur is the exercise of judgement in business decisions.
This pathbreaking volume argues that good judgement is based on a unique combination of information, and that this information is typically exploited by founding a ‘market-making’ firm, which links customers and suppliers who could not otherwise make contact with each other. This assessment of entrepreneurship, Mark Casson contends, has important implications for the growth of firms, social mobility and ‘enterprise culture’.
This second edition is essential reading for scholars of economics, management, business history and economic history. Academics from a wide range of economic schools of thought, both orthodox and heterodox, will find the book to be an original and outstanding work.
Table of contents:
PART I THEORETICAL FOUNDATIONS
1 The significance of the entrepreneur
2 Basic concepts of the theory
3 The entrepreneur as intermediator
4 The competitive threat to the entrepreneur
5 Partial coordination: the case of innovation
PART II THE MARKET-MAKING FIRM
6 Making a market
7 Internal and external markets
8 The market for information
9 Speculative intermediation and the role of inventory management
10 Organizing the supply of market-making services
PART III SYNTHESIS
11 Growth and dynamics of the firm
12 The market for entrepreneurs
13 Social mobility and the entrepreneur
14 Alternative theories of the entrepreneur
15 Conclusions
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