Self Marketing Power Branding Yourself As a Business of One 1st Edition by Jeff Beals ISBN 978-0979743801 0979743801

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Product details: 

ISBN 10:  0979743801

ISBN 13: 978-0979743801

Author: Jeff Beals

In a competitive, global economy, you need to stand out. Whether you’re hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success. It’s perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder. Through fascinating examples and entertaining stories, you will learn how to: *Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business *Establish name recognition and become a celebrity inside your sphere of interest *Get real results from your networking efforts *Exploit your current job for self marketing benefits *Become a superstar in your profession *Develop an expertise and become a sought-after speaker, consultant and source for news stories Jeff Beals has done an excellent job explaining the reality that people are products. Whether deliberate or not, you create your own brand through your actions. What picture pops into someone’s mind when they hear your name is totally within your control. Self Marketing Power is a manual for managing your personal brand. – Robert Gordman, Author of The Must-Have Customer and Secrets of the $uper $weet $pot

Table of contents: 

1. What is Self Marketing?

It is more “art” than science.

Only a fine line separates self marketing from egotistical boasting.

2. No Room for Shrinking Violets:
Why You Must Market Yourself

In a competitive, fast-moving, global economy, you must be noticed in order to succeed.

3. 8 Important Rules of the Game and How to Win…

Eight crucial rules you need to know before marketing yourself.

4. Who are you? It all starts with establishing your identity…

Building a famous name and public reputation allows you to take advantage of our culture’s obsession with fame and celebrities.

5. Get Involved: Look for opportunities in the most unexpected places…

Most of your career success will happen outside of the office. “Being everywhere” brings great opportunities.

6. Start marketing yourself in your current company…

Sometimes the best opportunities are right in front of you – how to leverage them. Use your company to your personal advantage by creating win-win scenarios.

7. You’re not an ordinary person:

Leverage your formal network. Learn an artificial but highly effective way to market yourself to targeted individuals.

8. One-on-One Combat:

In the trenches of informal networking…

“Get your hands dirty” with the roots of self-marketing.
“Goal-based networking” – use it to your advantage.

9. Leverage the Power of Media:

Understand and respect the immense power of the media.
Learn how to manipulate the media for your personal benefit.

10. Speak and Write to Escape Obscurity:

You can become a sought-after speaker in your area of expertise.
Get speaking gigs: how to find opportunities to speak and write.
The techniques used by great writers and speakers.
Why speaking and writing are two of the most powerful self-marketing tools available.

11. All the Time, Everywhere: Unleash the Power of the Internet:

It’s inexpensive. It’s the best way to reach a younger audience.
It’s everywhere and allows you to market yourself 24/7, even while you sleep.
Personal websites, blogs, and podcasts.

12. Think Like a Marketer:

How to use classic marketing theories and concepts to promote YOU, a “one-person business.”

13. Bend Every Rule: Creativity is Key

You can market yourself by creating something unique and valuable.
Creativity elevates you above your competitors.
Be the first. Be the only one.

14. Never Stop Learning

Learning is a lifelong effort.
Only the wise, talented, and updated individuals are the ones who effectively market themselves.

15. From Ordinary to Extraordinary:

Planning, Goal Setting, and Time Management…

How to turn your dreams into a practical action plan.
Avoid time traps that can derail your self-marketing efforts and your entire career.

16. Make It Look Easy: Timeless Professionalism

Consistency in behavior is essential.
Assume you’re always being watched; act accordingly.
Always be prepared with your printed personal marketing materials.

17. From “I Don’t Know You” to “I Can’t Live Without You”

How to gain the upper hand in the job search process.
Empathy with hiring managers gives you an advantage over other candidates.
How to prove you are the solution to the hiring manager’s problem.

18. Get Your Foot Out of Your Mouth and Take the Hit

What to do when you’re dressed to impress but have nowhere to go.
How to recover when “Murphy’s Law” punches you in the gut.

19. Plenty of Room at the Top:

Attitude and the Heights of Success…

The right attitude is what makes you sellable.
Be proactive.
Responsibility, authority, accountability.
How to keep the basics on track so you can focus on higher-level career efforts.

20. You: The Superstar

Final thoughts on self-marketing.

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Tags: Jeff Beals, a Business, Self Marketing, Power Branding